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Communicate success

Successful community collaboration hinges on effective communication. To build vibrant online communities, it's essential to engage your audience proactively through a multi-channel approach. Different channels serve different purposes, and what works for one audience may not work for another. Use powerful communication tools such as email, social media, newsletters, and websites to maintain engagement and drive traffic back to your primary platform. Investing in communication strategies is crucial for long-term success and audience loyalty.

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Communicate success

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  1. Communicate success The key to successful community collaboration is effective communication. Dave Worsell Director, Government Solutions dave.worsell@govdelivery.com @dworsell +44 207 993 5595 / +44 7500 902 516 www.govdelivery.co.uk Version: March 2011

  2. Digital Communication builds communities • Effective Communication is key to building a vibrant community • Successful online communities communicate well • Proactive in their approach • Build and maintain their audience • Use a multi-channel approach • Use “appropriate” channels for specific actions • Draw people back to the website

  3. To Engage Communities • Different channels for different audiences • What is right for one, not right for others • The key is tying them all together!!!!

  4. Use the most powerful communication channels EMAIL WEBSITE RSS SMS SOCIALMEDIA MOBILE TWITTER FACEBOOK NEWSLETTERS FLICKR BLOGS YOUTUBE

  5. DSA Case Study - Requirements... • Mission: Safer Driving for Life • To engage with drivers of all ages, types and experience. • Learner Drivers (17-25 year olds) • Cars • Bikes • HGV • Coaches • Driver Trainers (ADI’s) • Experienced drivers • Children / Schools

  6. DSA Case Study - Channels used... • DSA Direct • Websites (DfT, DirectGov, BusinessLink) • Email Alerts • eNewsletters (replaced “Dispatch” magazines) • Widgets • YouTube • Twitter • Facebook (Chief Driving Examiner)

  7. DSA Case Study - Outcomes... • Significantly higher levels of engagement… • Increased usage on the DSA and associated websites • 34k email subscribers to online content changes (growing quickly) • 16k YouTube Subscribers with 2.6 million channel views • Multiple Twitter channels - 3.5k followers and 8.4k by email digest • Chief Examiner now has a Facebook page (2,109 fans) • Estimated £250k cost savings per annum • Long term engagement

  8. Summary... • Invest in communications - technologies / tools / staff • Be proactive in your communication • Use multiple channels to engage the biggest audience • Cross-promote your channels to guide your audience • Ensure “community managers” understand the tools • Track, monitor and manage channels • Be prepared to adapt

  9. Questions... Dave Worsell Director, Government Solutions +44 207 993 5595 +44 7500 902 516 dave.worsell@govdelivery.com www.twitter.com/dworsell Connect:www.govdelivery.co.uk

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