1 / 12

Effective Communication Strategies for Coalition Success in Advocacy

Communication plays a crucial role in advocacy and coalition building. It shapes public perception, builds trust, and encourages participation. Starting early in the process and involving key stakeholders is essential. Consider factors like transparency, alignment with goals, and the potential conflict of individual vs. collective interests. Clear messaging is vital—coordinate with communications teams and prepare for crises to ensure accurate information. By fostering open dialogue and public support, organizations can create a unified front to advocate for their initiatives effectively.

garan
Télécharger la présentation

Effective Communication Strategies for Coalition Success in Advocacy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why communicate? Why is it important to communicate? When should this process begin? Who should be involved? What are some factors to consider and what should this process look like?

  2. Why Communicate? Counter the influence of vested interests ! Define yourself rather than be defined! Get public support!

  3. Why Communicate? Transparency Build Trust Increasing Demand for Public Participation Consensus

  4. Why Communicate? Winners, losers and fence sitters Cost of not communicating

  5. Coalitions Monitoring Contracts New way of doing business! High Stakes Individual  Collective Coalition Communications

  6. New Way of Doing Business! • Alignment with a common goal • Advocate for the initiative • Educate the public

  7. Communicating Around a Coalition Collective Interests Assess when interests of the individual unit might conflict with the group Clear goals and messages

  8. When and Who? NOW! Unified Messages on the Coalition! Involve your communications units.

  9. Remember: prepare for all eventualities The wrong information could get out if messages aren’t clear Plan for crisis communications

  10. Moving Forward Integrate communications into your action plans!

  11. Comments? Questions for Jose Manuel and Arathi? Thank You!

More Related