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Consumerism and the Human Brain

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  1. Part 2 Page.57~Page.60 Consumerism and the Human Brain Teacher : Alice Chan Student : B9508027 Marcus B9508029 Mike

  2. Before you read Page.57 Strategy Previewing the topic

  3. Previewing the Topic Page.57 1.Who are consumers? What do they do? Everyone demands on something They will make money to buy product or service. 2. What are some reasons that people choose one brand of a product instead of a similar brand of the same product? Price (discount), Advertisement, felling, etc.

  4. 3. How dose advertising influence people? Page.57 Advertising uses knowledge of psychology, targets our dissatisfaction, and persuades us to buy their product. 4. Look at the photo, why might someone want to buy an SUV after seeing this? It makes me feel special because it is not common although it may not be useful probably.

  5. ReadConsumerism and the Human brain Page.58 Vocabulary Consumerism: the buying and using of goods and service. Destroy: break something Paragraph A

  6. ReadConsumerism and the Human brain Page.58 Paragraphs A Topic: Consumerism and psychology Main idea: Marketers use their knowledge of psychology to persuade us to consume more and more Topic? Main idea?

  7. ReadConsumerism and the Human brain Page.58 Vocabulary Dentist: doctor who treats Illness of teeth. Hygiene: science or method of health. Offensive: uncomfortable. Outweigh: to be greater or more important than something. Paragraph B

  8. ReadConsumerism and the Human brain Page.58 Paragraphs B Topic: Our “fear” Main idea: One way that advertisers persuade us to buy a product is by targeting our dissatisfaction with ourselves, our fear. Topic? Main idea?

  9. ReadConsumerism and the Human brain Page.58~59 Vocabulary Self-image: the definitio of a person. Vehicle: car Commute: to travel regularly by bus, train, car, etc. Gridlock: serious traffic jam. Paragraph C

  10. ReadConsumerism and the Human brain Page.58~59 Paragraphs C Topic: Good self-image Main idea: Advertisers takes advantage of our need for a good self-image. Many products, however, are not necessarily useful to us. Topic? Main idea?

  11. is it worth it to have an SUV in the city? Paragraphs C

  12. ReadConsumerism and the Human brain Page.59~60 Vocabulary Identical:similar in every detail Treatment: a way of dealing with or discussing a subject Scent: the pleasant smell that sth has Floral: made of flowers Paragraph D

  13. ReadConsumerism and the Human brain Page.59~60 Paragraphs D Topic: smell actually influences our Opinion of a product Main idea: people preferred the sneakers in the room with the floral smell Topic? Main idea?

  14. Why is this person choosing one sneaker instead of another? Paragraph D

  15. ReadConsumerism and the Human brain Page.60 Vocabulary self-fulfilling: expect sth by self Prophecies: the power of being able to say what will happen in the future Persuade: to make sb do sth by Giving them good reasons for doing it Establish: to start or create Paragraph E

  16. ReadConsumerism and the Human brain Page.60 Paragraphs E Topic: self-fulfilling prophecies Main idea: a successful advertisement persuades consumers that a product works well. Topic? Main idea?

  17. ReadConsumerism and the Human brain Page.60 Vocabulary reasonable: fair, practical and sensible Irrational: not based on, or not using Desire: a strong wish to have or do something Paragraph F

  18. ReadConsumerism and the Human brain Page.60 Paragraphs F Topic: we are reasonable Main idea: that with their increasing knowledge of what goes on in the human brain, marketers might have more power over us than we realize Topic? Main idea?

  19. End Thanks