Athens, 24 April 2012 Bernd Decker, Rupprecht Consult

1. Introduction to CIVITAS‘ definition of “Transport Demand Management Strategies“ and a Snapshot of its Results Athens, 24 April 2012 Bernd Decker, Rupprecht Consult

2. Why dealing with Transport Demand Management Strategies? For cars? “A clean queue is still a queue” (Helen Holland) CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

3. Why dealing with Transport Demand Management Strategies? For people! CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

4. Status? Behaviour? CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

5. What is transport demand management? • “Transport demand management, traffic demand management or travel demand management is the application of strategies and policies to reduce travel demand (specifically that of single-occupancy private vehicles), or to redistribute this demand in space or in time.” (U.S. Department of Transportation) CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

6. Demand Management Strategies in CIVITAS • Demand management strategies can reduce traffic through economic incentives, regulatory measures and modern communication technologies • CIVITAS cities experiment with and share lessons: • access restrictions • pricing strategies • special parking tariffs for low-emission vehicles • financial rewards for avoiding peak times • “mobility credits” schemes that attaches a financial value to saving or exceeding emissions • marketing campaigns CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

7. Demonstration programme funded by EU • Aim: Testing integrated packages of measures for clean urban transport (780 + measures) • 450+ Mio € budget with 200 Mio € EU funding (FP RTD) • Start in 2002; fourth round of projects is under negotiation • Programme for cities & led by cities • Political commitment & involvement as basic requirements (17 "political advisors") • 67 (funded) demonstration cities • 200+ cities are members of CIVITAS Network CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

8. One of eight CIVITAS policy fields • CIVITAS supports cities in testing integrated packages of innovative solutions to major policy challenges: • Clean fuels and vehicles • Collective passenger transport • Demand management strategies • Mobility management • Safety and security • Car-independent lifestyles • Urban freight logistics • Transport telematics CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

9. One of the CIVITAS thematic groups • Clean fuels and vehicles • Collective transport • Demand management strategies • Mobility management • Safety and security • Car-independent lifestyle • Urban freight logistics • Transport telematics • Public participation • Integrated planning A good example for the importance of policy and measure integration A means to address various urban challenges CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

10. Snapshot of results - Aalborg • Aalborg implemented an environmental zone with specific restrictions on heavy goods vehicles to improve pollution levels in the city centre. • Share of lorries with Euro IV or newer had increased from 28% in 2008 to 54% in 2010 • Changes in air quality under evaluation CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

11. Snapshot of results - Genoa • Package of integrated measures with a unitary plan to assure the accessibility of the city • Integrated access control system for historical centre • 100 new clean vehicles and 17 km high mobility corridors • Parking pricing scheme widely applied (further extensions are ongoing); • Pricing scheme based on mobility credits concept for goods distribution (first test case worldwide) • Car sharing scheme with a yearly saving of 500.000 litres fuel and more than 1.000 tons CO2. • Change in mobility habits of the citizens! CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

12. Snapshot of results - Stockholm • Stockholm integrated package • Congestion charging (22% decreases in traffic), biogas fuelled public transport vehicles (324 during CIVITAS I project), public transport promotion (increase of 3% in public transport travel) • Environmental effects • 3% increase due to Collective Passenger Transport promotion and congestion charging • Multiplying the environmental effect of clean vehicles and fuels as this 3% of increased public transport passengers replaced their polluting private car travel by a travel in a clean fuelled public transport CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

13. Multiplying effects through integrated implementation • Environmental effects • Promotion of Transport Demand Management strategies together with clean vehicles, public transport and soft mobility • Socio-economic effects • Improvement of business opportunities and neighbourhood initiatives in less congested cities • Changes in mobility behaviour • ‘Carrot and stick’ approach for changing mobility behaviour towards sustainable modes • Improved traffic conditions, safety, security, accessibility • Positive impacts on traffic and transport management and urban design CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

14. More information on CIVITAS website http://civitas.eu/index.php?id=19 CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult

15. Thank you Bernd Decker Rupprecht Consult GmbHClever Strasse 13-1550668 Cologne, Germany +49-221-6060550 b.decker@rupprecht-consult.eu www.civitas.eu CIVITAS Transport Demand Management Strategies l Athens l24 April 2012 l Rupprecht Consult