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Definition of digital marketing. The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo. SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.