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Strategic Audit

Strategic Audit. Laura Beatty Terry Bridges Susannah Fletcher Emily Moss. Agenda. Industry Overview Background of Toyota Current Issues/Recalls Business Model Financial Analysis Recommendations Implementation Process. Automotive Industry. Current Issues & Recalls. Business Model.

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Strategic Audit

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  1. Strategic Audit Laura Beatty Terry Bridges Susannah Fletcher Emily Moss

  2. Agenda • Industry Overview • Background of Toyota • Current Issues/Recalls • Business Model • Financial Analysis • Recommendations • Implementation Process

  3. Automotive Industry

  4. Current Issues & Recalls

  5. Business Model

  6. Financial Analysis • Toyota • Honda • General Motors • Daimler Chrysler • Ford • S&P 500

  7. Hire PR CompanyDB Media Strategies, Inc. • Specialization Areas: • Media Training • Media Management • Speech, Editorial, & Presentation Training • Public Relations • Strategic Communications • Crisis Communication • 4 Main Attributes: • Straight Talk • Honesty • Collaboration • Provide good work at good price • Areas to Address: • Humble apology • Combat inaccurate information • Project message to larger audience • Cost: • Minimum of $5,000 per month • Dependent on company’s budget and needs

  8. Incentive Program

  9. Timeline & Cost

  10. Questions & Comments

  11. References • (2010). 2010 Prius. Retrieved Apr. 26, 2010, from Toyota Motor Sales, U.S.A., Inc. Web site: http://www.toyota.com/recall/abs.html. • (2010). Capabilities. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/Capabilities.html. • (2010). Doug Bailey. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/About.html. • (2010). Floor Mat Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: http://www.toyota.com/recall/floormat.html. • (2010). Our Clients. Retrieved Apr. 20, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2-400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/Clients.html. • (2010). Our M.O. Retrieved Apr. 19, 2010, from DB Media Strategies Inc., 275 Grove St. Suite 2- 400 Newton, Ma 02466. Web site: http://www.dbmediastrategies.com/dbm/M.O..html. • (2010). Pedal Recall. Retrieved Apr. 20, 2010, from Toyota Motor Sales, U.S.A., Inc.. Web site: http://www.toyota.com/recall/pedal.html. • (2010). 2010 Vehicle Dependability Study Results. Retrieved Apr. 27, 2010, from JD Power and Associates, Westlake Village, CA. Web site: http://www.jdpower.com/autos/articles/2010-Vehicle-Dependability-Study-Results. • (2010). Automoblies and Trucks Overview. Retrieved Apr. 22, 2010, from Plunkett Research, Ltd., Houston, Texas. Web site: http://www.plunkettresearch.com/Industries/AutomobilesTrucks/AutomobileTrends/tabid/89 • (2010). The Industry Handbook: Automobiles. Retrieved Apr. 22, 2010, from Investopedia ULC, Edmonton, Alberta, Canada. Web site: http://www.investopedia.com/features/industryhandbook/automobile.asp.

  12. References • (2010). Toyota Motor Corporation TM. Retrieved Apr. 28, 2010, from Morningstar. Web site: http://library.morningstar.com/Quote/Quote.html?country=USA&ticker=tm&TimeFrame=. • Business Reference Services. (2009). Modern Global Automobile Industry. Retrieved Mar. 25, 2010, from BERA. Web site: http://www.loc.gov/rr/business/BERA/issue2/industry.html. • Forbes.com LLC™. (2010). Akio Toyoda. Retrieved Apr. 19, 2010, from Forbes. Web site: http://people.forbes.com/profile/akio-toyoda/80520. • Jones, J. M. (2010). Americans, Toyota Owners Still Confident in Toyota Vehicles.Retrieved Apr. 27, 2010, from Gallup, Washington DC. Web site: http://www.gallup.com/poll/126236/Americans-Toyota-Owners-Confident-Toyota- Vehicles.aspx. • Levy, E. (2009). Autos & Auto Parts. Retrieved Apr. 22, 2010, from Standard & Poor’s Industry Surveys, New York, NY. Web site: http://www.netadvantage.standardandpoors.com.www.lib.ncsu.edu:2048/NASApp/NetAdv antage/showIndustrySurvey.do?code=aup. • Levy, E. (2010). Sub-Industry Review : Automobile Manufacturers. Retrieved Apr. 22, 2010, from Standard & Poor’s Industry Surveys, New York, NY. Web site: http://www.netadvantage.standardandpoors.com.www.lib.ncsu.edu:2048/NASApp/NetAdv antage/showSubIndustryReview.do?subindcode=25102010. • Robert, M. (2010). US Market for Toyota Automobiles. Retrieved Mar. 29, 2010, from Go Articles, Canada. Web site: http://www.goarticles.com/cgi-bin/showa.cgi?C=2536026. • Smith, S. E. (2010). What Is GDP? Retrieved Mar. 29, 2010, from Wise Geek, Phoenix. Web site: http://www.wisegeek.com/what-is-gdp.htm. • Toyota. (2010). 50 Years in the U.S. Retrieved Mar. 30, 2010, from Toyota, USA. Web site: http://www.toyota.com/about/our_business/our_history/timeline.html. • Toyota. (2010). From 1957 to the 21st Century Toyota Moving Forward with America. Retrieved Mar. 30, 2010, from Toyota, USA. Web site: http://www.toyota.com/about/our_business/our_history/.

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