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commercial correspondence, negotiation and contracts. Rahim mohtaram. Structure of a letter and duties. Starting point: make the reader read the letter. Body of the letter: make the reader need the product or service. Finishing part: make the reader act soon. letter head opening salutation.
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commercial correspondence, negotiation and contracts Rahim mohtaram
Structure of a letter and duties • Starting point: make the reader read the letter. • Body of the letter: make the reader need the product or service. • Finishing part: make the reader act soon. Rahim mohtaram
letter headopening salutation • Date(22.july.05) • Receiver company name (white house co) • Email • Attention (Mr. Jackson) • Subject: (requisition upon quotation) • Dear sir/madam Rahim mohtaram
Letter endclosing salutations • yours faithfully (for the first time) • Yours sincerely (the first time with name) • Best regards (other times) We have no absolute rule. Rahim mohtaram
A sample letter Date: 12th.may.07 Sub: requisition upon a quotation Dear sir/madam We are very much grateful to introduce our selves as one of the leading general trading companies in Iran. You are kindly postulated to issue us a firm quotation for the quantity of 1200 sets of tractor piston and piston rings on the base of CFR Bandar Abbas in USdollars or Euro. The product should originally be made in Japan and packed in suitable packaging with the following specifications: Model: ND130 grade: YPR Model:NM75 grade: NPR Ineluctable to state that requested document should reach my attention utmost 16th.May.07. your urgentassistance would be grantedapriority. Yours faithfully Rahim mohtaram Address: #77,1st floor,------ trading center,------ sq.,Tehran,Iran Fax: + Phone: +98(21)… Mobile: +98(912) Email: Rahim mohtaram
‘‘Sending’’ in different letters • Furnish: data, information, catalog, brochures • Forward: document, documentation, COO, PI, draft, MOU (memorandum of understanding) • Dispatch, despatch (FOC): sample, book,… • Convey: for the agent • Issue: a PI, quotation • Provide: any information (company portfolio) Rahim mohtaram
“Quote” Quoteprice list • Rock bottom price (finished cost) • Keenest price (lowest price) • Most competitive price • Discount (is requested by the buyer) • Rebate (is offered by the seller) Rahim mohtaram
Different kinds of discounts • Trade discount (more transactions) • Cash discount • Quantity discount • Seasonal discount Rahim mohtaram
Requisition • You are kindly requested to… • You are kindly postulated to… • You are kindly solicited to provide us the information… Rahim mohtaram