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Video CV Revolution: Bring Your Story to Life in Seconds!

Austria‘s largest job portal introduces a unique way for job seekers aged 25-39 to stand out. With the CV-function, users create engaging videos to showcase their personality and skills to potential employers. The idea is to increase active users and quadruple the number of CVs on the platform. Online and offline activities, including an Online Video-Creator and 9 creative offline events across Austrian provinces, aim to generate buzz and media coverage. This innovative approach combines humor and sincerity to make job applications more personalized and impactful.

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Video CV Revolution: Bring Your Story to Life in Seconds!

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Presentation Transcript

  1. BRODNIK/LECHNER

  2. Facts • Austria‘s largest job portal • The CV-function turns the tables – employers find employees • Objectives: • quadruple number of CVs • generate active users • Target group: 25-39 year olds; latently or actively looking for a job

  3. The Idea Bring your CV to life! When a CV is entered online or uploaded, a video will be created.This video represents the user in a humorous but still sincere way.User can post their video on one of the social platforms and spread it virally. http://9gag.com/gag/apq6RBhttps://www.facebook.com/lookback/

  4. Online Activitites • Online Video-Creator • Business • Creative • Technical • Protoptype video • Integration into existing online tools (website, newsletter)

  5. Offline Activities • 9 ways to bring a CV to life (e.g. Flashmob, 3D-paintings, street performer etc.) • 1 activity in each of the 9 Austrian provinces at the same time • All 9 activities will be broadcastet simultaneously online • Widest possible media coverage

  6. To Do‘s • Online Video-Creator (3 design options) • Prototype video • Online and offline advertising material • Organisation and execution of offline-activities Budget (€ 70 000) • Online Video-Creator - appr. 35% (€ 24 500) • Add. online advertising - appr. 7% (€ 5 000) • Execution offline activitites - appr. 35 % (€ 24 500) • Production offline advertising material - appr. 7% (€ 5 000) • Agency fee - appr. 16% (€ 11 000)

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