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Qualcomm's Journey: From CDMA to Snapdragon and Beyond

Founded in 1985 and renowned for its pioneering role in mobile technology, Qualcomm revolutionized wireless communication with innovations such as CDMA and 3G technologies. With a revenue of $14.96 billion in 2011 and a robust portfolio that includes key patents like the Snapdragon processor, Qualcomm continues to lead in mobile product development. The company's history features notable acquisitions such as SnapTrack and Qualcomm Atheros. Despite competition from firms like Broadcom and Nokia, Qualcomm's strategic innovations maintain its strong market presence.

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Qualcomm's Journey: From CDMA to Snapdragon and Beyond

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Presentation Transcript

  1. Sara Pace

  2. Products • OmniTRACS (1985) • Code Division Multiple Access (CDMA) • TDMA by Telecommunications Industry Association • Snapdragon processor • Key patents on 3G technology

  3. Financials • Revenue: $14.96 Billion (2011) • Operating Income: $5.03 Billion (2011) • Profits: $4.26 Billion (2011)

  4. History • Founded in 1985 • Acquisition of SnapTrack (2000) • Acquisition of Open Interface North America (2007) • Qualcomm Atheros (2011) • GestureTek (2011)

  5. Story • HedyLamarr and George Antheil • Secret communication system (1941) • Frequency hopping • CDMA

  6. What’s Hot? • Snapdragon processor • Mobile gaming • Gesture recognition technology

  7. Secret Sauce • Mobile product development • Smart acquisition

  8. Competition • Broadcom – fabless semiconductor • Nokia – CDMA • Cisco - wireless

  9. Broadcom Lawsuit • Patent-related lawsuit and antitrust (2006) • W-CDMA technologies • Settled in 2009 • $891 million through April 2013 • ITC blocks cell phone (2007)

  10. Prediction • Future looking good • Mobile market

  11. Questions?

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