1 / 17

Chapter Fourteen

Chapter Fourteen. Wholesaling, Retailing, and Physical Distribution. 16 | 1. Learning Objectives. Identify the various channels of distribution that are used for consumer and industrial products Explain the concept of market coverage

posy
Télécharger la présentation

Chapter Fourteen

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter Fourteen Wholesaling, Retailing, and Physical Distribution 16 | 1

  2. Learning Objectives • Identify the various channels of distribution that are used for consumer and industrial products • Explain the concept of market coverage • Understand how supply-chain management facilitates partnering among channel members • Describe what a vertical marketing system is and identify the types of vertical marketing systems • Discuss the need for wholesalers and describe the services they provide to retailers and manufacturers 14 | 2

  3. Learning Objectives (cont’d) • Identify and describe the major types of wholesalers • Distinguish among the major types of retailers • Identify the categories of shopping centers and the factors that determine how shopping centers are classified • Explain the five most important physical distribution activities 14 | 3

  4. Channels of Distribution • Define • Channel of Distribution (Marketing Channel) • Middleman (Marketing Intermediary) • Merchant Middleman • Functional Middleman • Retailer • Wholesaler Middleman 14 | 4

  5. Channels for Consumer Products • Be prepared to discuss the Distribution Channels for Consumer Products • Producer to Consumer (Direct Channel) • Producer to Retailer to Consumer • Producer to Wholesaler to Retailer to Consumer • Producer to Agent to Wholesaler to Retailer to Consumer • When might a manufacturer use multiple channels? • What are appropriate products for each marketing channel? 14 | 5

  6. Channels for Business Products • Be prepared to discuss the Distribution Channels for Business Products • Producer to Business User • Producer to Agent Middleman to Business User 14 | 6

  7. Level of Market Coverage • Know the three levels ofIntensity of Market Coverage • Intensive Distribution • Selective Distribution • Exclusive Distribution • Be able to give an example of a product that would be best suited to each level of intensity 14 | 7

  8. Partnering Through Supply- Chain Management • Define Supply-Chain Management • What is Category Management? • How has Technologyenhanced the implementation of supply-chain management? 14 | 8

  9. Vertical Marketing Systems • What is Vertical Channel Integration? • Be prepared to discuss Vertical Marketing System (VMS) in its various forms • Administered • Contractual • Corporate 14 | 9

  10. Marketing Intermediaries: Wholesalers • Discuss Justifications for Marketing Intermediaries • How does an intermediary improve efficiency? • What services do Wholesalersprovide to retailers? • What services do Wholesalersprovide to manufacturers? 14 | 10

  11. Types of Wholesalers • Define the different types of wholesalers • Merchant Wholesalers • Full-Service Wholesalers • General Merchandise Wholesaler • Limited-Line Wholesaler • Specialty-Line Wholesaler • Limited-Service Wholesalers • Commission Merchant • Agent • Brokers • Manufacturer’s Sales Branch • Manufacturer’s Sales Office 14 | 11

  12. Marketing Intermediaries: Retailers • Define Retailers • Why are retailers important? • Know the different Classes of In-Store Retailers 14 | 12

  13. Kinds of Nonstore Retailing • Define • NonstoreRetailing • Direct Selling • Direct Marketing • Catalog Marketing • Direct-Response Marketing • Telemarketing • Television Home Shopping • Online Retailing • Automatic Vending 14 | 13

  14. Planned Shopping Centers • What is a Planned Shopping Center? • Be familiar with the different types of planned shopping centers • Lifestyle Shopping Center • Neighborhood Shopping Center • Community Shopping Center • Regional Shopping Center 14 | 14

  15. Physical Distribution • Define Physical Distribution • Define and be able to discuss • Inventory Management • Holding Costs • Stock-Out Costs • Order Processing • Warehousing • What are the activities that occur in warehouses? • What are the types of warehouses? • Materials Handling 14 | 15

  16. Transportation • Define • Transportation • Carrier • Common Carriers • Contract Carriers • Private Carriers • Freight Forwarders 14 | 16

  17. Modes of Transportation • Know the different modes of transportation • Railroads • Trucks • Airplanes • Waterways • Pipelines • What are the advantages and disadvantages of each? • Think of an example of a product that would be best suited to each type of transportation 14 | 17

More Related