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Understanding Visual Media

Understanding Visual Media. It is common for you to feel immersed or moved by a piece of visual media. You shouldn’t be surprised because tv, movies and other visual media are constructed with that specifically in mind.

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Understanding Visual Media

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  1. Understanding Visual Media

  2. It is common for you to feel immersed or moved by a piece of visual media. You shouldn’t be surprised because tv, movies and other visual media are constructed with that specifically in mind.

  3. Learning the techniques of those who create effective types of media will allow you to construct, manipulate, and design media to appeal to, or influence, others.

  4. This unit will require you to observe various types of media and write an expository essay that explains how producers use techniques that strengthen themes that appeal to the audience of their production.

  5. Definitions • Expository Essay: Is used to explain, describe, give information or inform. It is assumed that the reader has no prior knowledge or understanding of the topic that is being discussed, and therefore must fully explain all of the given examples. • Theme: A theme is a distinct, repeating, and unifying feature or idea that is designed to enhance the audience’s experience and understanding of a literary work. In visual media themes are usually associated with production techniques that create vibrant images and symbols related to setting, atmosphere and character. (ex, love, power, honor, deception…)

  6. Types of Production Techniques • Color Theory and Lighting • Camera Angles • Shot Position and Movements

  7. Lighting and Color • Lighting creates mood, directs attention, and, helps define characters and setting. • Often happy moments are very bright while darker lighting implies the opposite. • The direction of the lighting can also help to develop the characters.

  8. Lighting

  9. Color • Individuals are drawn to certain colors over and over. Nearly everyone can tell you their favorite color or which color they would never wear. • Color has power to influence the viewer and they can carry symbolic meanings that can be manipulated by smart directors and photgraphers.

  10. Belle is the only one in her village to wear blue, this implies that she is different, perhaps innocent. What ever the meaning, it is clear that she stands out from the rest of the townsfolk.

  11. Pan’s Labyrinth Stark reality is a cold gray and blue Fantasy world has warm reds and yellows

  12. Perhaps one of the most stunning uses of color in film is in Schindler’s List. The red coat is the only color in the film. Spielberg informs us that it is used to symbolize the blood on the hands of the society after the holocaust was allowed to happen for so long without intervention.

  13. Colors can be associated with many symbols as well as historical links. • Red: exciting, warning, violence, blood, revolution… • Green: life, jealousy, immaturity… • Blue: cool, melancholy, calm.. • Yellow: age, joy, cowardice… • White: youth, virginity, innocence • Black: seriousness, power, despair, death…

  14. Other Lighting Techniques • Filler Light: light used to remove shadows from the subject which gives the appearance of gentleness.

  15. Key Light: a point source light used to illuminate the subject. Creates sharp shadows and hardens the subject.

  16. Back Light: Used to highlight the edges of the subject from behind. Reveals the outline but reveals none of the details facing the audience.

  17. Underlighting: Exaggerated use of low angle key lighting. This technique often gives a dramatic or distorting effect.

  18. Temperature Lighting: warm lighting implies comfort while cool lighting implies discomfort.

  19. Camera Angles • A variety of camera angles are used to give you information about where and when something is happening, the role of a character and his/her reaction, to draw attention to someone or something, or to create an impression or feeling.

  20. Low Angle Shot • A shot looking up at a character or subject often making them look bigger in the frame. It can make everyone look heroic and/or dominant. Also good for making cities look empty. • THE EXAMPLEDarth Vader in the Death Star corridors in Star Wars Episode IV A New Hope (1977).

  21. High Angle Shot • A shot looking down on a character or subject often isolating them in the frame or used to make the subject seem weak or small. • THE EXAMPLEWhen Vader is unmasked in Return of The Jedi (1983).

  22. Straight Angle Shot • Looking at an eye-level angle to a character or object. This shot has  little to no psychological effect on the viewer. • The Example: When Jack starts to lose his mind at the Hotel in The Shining (1980).

  23. A Long Shot depicts an entire character or object from head to foot. Usually used to establish a setting. Not as long as an establishing shot. • The Mid Shot utilizes the most common framing in movies, shows less than a long shot, more than a close-up. Obviously. Brings the views attention to a particular subject or character. • A Close Up Shot usually only keeps the face full in the frame. Perhaps the most important building block in cinematic storytelling.

  24. The Canted or Dutch Angle Shot is  often used to portray psychological uneasiness or tension in the subject being filmed.

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