Experiential Marketing Agency in Pune

1. 26/09/2020 Experiential marketing agency in pune - Marketing Agency Experiential marketing agency in pune Home/Experiential marketing agency in pune    November 27, 2018  dilipfulcrum B2B Experiential Marketing – When does it work? What is experiential marketing? On the rise in recent years, Experiential marketing agency in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand. Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding. Emotional branding: is about building the relationship between your brand and customers. Promoting emotional bene?ts like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally in?uences preferences, shaping brand perception, and in?uencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential  marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating https://fulcrumresources.net/experiential-marketing-agency-in-pune-2/ 1/6

2. 26/09/2020 Experiential marketing agency in pune - Marketing Agency sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the bene?ts of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build con?dence in using the tool, and to experience all of the bene?ts of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certi?cate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing re?ects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach. Experiential marketing agency in pune 5 Reasons Why Experiential Marketing is a Must [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] Now that experiential marketing is a mainstream practice, everyone is talking about ways to take brand activations to the next level. Digital graf?ti walls, virtual reality, geo-tracking: the world of experiential is limited only by one’s imagination. Experiential is proven to nurture long-lasting brand relationships with consumers of all kinds. If you’re still on the fence about applying experiential techniques to your brand, here are ?ve reasons why experiential marketing is a must: 1. Genuine Interaction It doesn’t take a marketing genius to know that putting product in a consumer’s hands or creating a genuine interaction is worth its weight in gold. Think quality over quantity and understand that the traditional media buy method of reaching 100,000 people for $5.00 using web or print advertisements is about as impersonal as it gets.  Engage face-to-face with 5,000 people and you’re much more likely to convert your audience to customers and brand advocates. https://fulcrumresources.net/experiential-marketing-agency-in-pune-2/ 2/6

3. 26/09/2020 Experiential marketing agency in pune - Marketing Agency 2. Pave a Two-Way Street Traditional advertising is a one-way conversation where a brand dominates the narrative. Build dialogue with a two-way conversation that directly connects brands and engages with their consumers. Brand activations are designed with consumer engagement in mind. It creates a two-way conversation that allows the brand to build an emotional connection with the consumer and gain valuable insight to the consumer’s wants and needs. 3. Build a Buzz A memorable experience creates collateral reach. By giving people something to see and feel, the likelihood they will share it with their friends and followers is higher than with traditional campaigns. According to Experiential Marketing: A practical guide to interactive brand experiences, S. Smilansky, 2009,people who undergo a live brand experience are likely to tell around 17 other people about that positive experience.  And those 17 people will relay the information to another 1.5 people. Traditional marketing methods simply can’t keep up with your buzzworthy splash! 4. Hit the Web Running When paired with social media in-?eld activations can spread through the internet like wild?re, reaching an unlimited number of consumers. Experiential marketing is all about making consumers feel, and when consumers feel they want to share their experiences with their followers. Providing consumers with opportunities to share their experience like photo staging, contests, in?uencer meet & greet’s and #specialhashtags will only serve to amplify the effects of your experiential marketing campaign. 5. Make More Sales Success often requires risks. If you’re like the rest of us then you’re constantly looking for ways to reach more consumers and generate better results.  Well, you need to think big – outside of the traditional marketing tool box. Experiential marketing campaigns offer an enormous payoff compared to traditional marketing. Studies show great return on investment as well as excellent return on engagement for event marketing campaigns done right. According to EventTrack’s 2015 survey, 49 percent of brands realize an ROI of between 3:1 and 5:1. Twenty-nine percent say their ROI is 10:1 and 12 percent say their ROI is 20:1. Sixty-?ve percent of brands see a direct link between sales and experiential marketing campaigns. That’s probably why 79 percent of brands expect to do more with experiential marketing this year, and the average increase in live event marketing budgets is six percent. FATEHABAD, Experiential marketing agency, Experiential marketing agency in pune, door2door Activation, Mall Promotions events, local interactive engagement, BTL promotions advertisement, school promotions  https://fulcrumresources.net/experiential-marketing-agency-in-pune-2/ 3/6

4. 26/09/2020 Experiential marketing agency in pune - Marketing Agency advertisement, housing society promotions advertisement, Mall promotions advertisement ]]>  FATEHABAD  FATEHABAD,  BTL Promotions Advertisement,  door2door Activation,  Experiential marketing agency,  Experiential marketing agency in pune,  housing society promotions advertisement,  local interactive engagement,  Mall Promotions Advertisement,  Mall Promotions events,  school promotions advertisement Brand Marketing Service Provider Agency In Pune  Experiential Marketing Recruiters In Pune  Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next  step is in the right direction towards your company.We offer a fantastic blend of marketing and https://fulcrumresources.net/experiential-marketing-agency-in-pune-2/ 4/6

5. 26/09/2020 Experiential marketing agency in pune - Marketing Agency technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS.  https://fulcrumresources.net/experiential-marketing-agency-in-pune-2/ 5/6

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