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Experiential Marketing

shailendra avatar
shailendra
11 diapositives · 419 Views · Nov 05, 2016

Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with the consumers.

#Experiential Marketing
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Experiential Marketing
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  1. EXPERIENTIAL MARKETING “Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with the consumers” Engagement + Activation of senses = BUILDING EMOTIONS

  2. SENSES OF EXPERIENTIAL MARKETING Real time interactions • Personal touch - Instant communication to stand out in clutter • Two way - Provide knowledge and ask for queries To Try • Trial and introduction • Engagement

  3. DIGITAL STRATEGY • Use of electronic forms to promote a product or service started gaining momentum when the powers of internet were introduced to the world • Challenging marketers to innovate because most of target audiences are living on their phone screens and depend on it for any type of information • It is the need of the hour to integrate digital marketing but keep in mind that union is till led by the brand strategy

  4. WHY DIGITAL MARKETING • Maximum exposure for the brand • Flexibility to the Campaign • Low cost of change • Does not depreciate at the same rate as others • Power of social sharing can be utilized

  5. DIGITAL INTEGRATION IN EXPERIENTIAL MARKETING • Marketers always look to explore the ways to keep up with the ever-evolving environment • Today, everyone is aware about the significance of technology by providing an easy way out of most predicaments • Digital integration is the next big thing to keep a sync with the recent developments

  6. 10 REASONS TO USE EM Opportunity to gain personal feedback Engage all senses of users Memorable media Word of Mouth media Consumers love to experience Conveys complex messages Increase sales Makes receptive to other forms of media Changes brand perceptions Significant number of free media impressions and multiplies its value

  7. HOW IT WORKS.. Experiential Marketing interrupts the purchasing funnel which has been seen as a prevalent model for decision making process of consumers Contemplation Preparation Action Experiential Marketing

  8. ERA OF INTEGRATION The need of integration of different components of digital marketing is required to make efficient strategy in long term. Mixing of digital channels for experiential marketing should be based on:- - Target audience - Brand strategy of organization - Research and trend analysis - Long term marketing objectives

  9. Need of the hour is not mere digital marketing but.. “INTEGRATED DIGITAL MARKETING”

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