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Insights of Experiential Marketing

Have you ever wondered what it would be like to travel to an exotic location without getting on a plane? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing. It is the act of creating an experience where there is a resulting emotional connection to a brand, product or idea. <br><br>Explore more on this..!!

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Insights of Experiential Marketing

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  1. EXPERIENTIALMARKETING “Experiential Marketing is a concept of creating experience that integrates logic, emotions, thought process and connect with theconsumers” Engagement + Activation of senses = BUILDINGEMOTIONS

  2. SENSESOF EXPERIENTIALMARKETING ToTry • • Trial andintroduction Engagement • Real timeinteractions • Personal touch - Instant communication tostand • out inclutter • Two way - Provideknowledge and ask forqueries

  3. DIGITALSTRATEGY • Use of electronic forms to promotea product orservice started gaining momentum when the powers of internet were introduced tothe world • Challengingmarketersto innovate because most of target audiences are living on their phone screens and dependonitforany typeofinformation • It is the need of the hour to integrate digital marketing but keep in mind that union is till led by the brandstrategy

  4. WHY DIGITALMARKETING • Maximum exposure for thebrand • Flexibility to theCampaign • Low cost ofchange Does not depreciate at the same rate asothers • • Power of social sharing can beutilized

  5. DIGITAL INTEGRATION IN EXPERIENTIALMARKETING • Marketersalwayslooktoexplorethewaystokeepupwiththe ever-evolvingenvironment Today, everyone is aware about the significance of technology byproviding an easy way out of mostpredicaments • Digital integration is thenext big thing to keep a sync with the recentdevelopments •

  6. HOW ITWORKS.. Experiential Marketing interrupts the purchasing funnel which has been seen as a prevalent model for decision making process ofconsumers Contemplation Preparation Action

  7. ERA OFINTEGRATION • The need of integration of different components of digital marketing is required to make efficient strategy in longterm. Mixing of digital channels for experiential marketing should be basedon:- • Targetaudience • Brand strategy oforganization • Research and trendanalysis • Long term marketingobjectives

  8. Need of the hour is not mere digital marketingbut.. “INTEGRATED DIGITALMARKETING”

  9. Opportunity Creation Cell : Email : info@ascentgroupindia.com Contact : 09303337321, 9303337325 Web : www.ascentgroupindia.com

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