Before the end of 2022 take a look at The Top 10 Digital Marketing Trends

1. Before the end of 2022, take a look at The Top 10 Digital Marketing Trends. sparsematrix.co.in/blogpost/20 Blog Author: eSparse Matrix Solutions If you plan to become or are already a digital marketer, you have undoubtedly looked into the digital marketing trends 2022 at some point. Keeping up with the latest trends in the industry is crucial for professionals pursuing careers in digital marketing. The rate of change is quickening and the scope of digital marketing is growing, therefore each digital marketer needs to devote time and effort to learning and skill improvement. You gain the first-mover advantage and design the most successful marketing campaigns for you and your business when you have a thorough understanding of how algorithms, new modifications, or features work. Digital marketing fans around the world have started to hunt for the newest trends noticed as the new year gets underway. 1/6

2. Voice search optimization and artificial intelligence were once formidable notions, but today, the majority of business owners are most concerned about these modern digital marketing trends. We have updated this blog with references and citations to all the research and publications we read to compile this learning experience, addressing the Top 10 Digital Marketing Trends to Look Forward To in 2022 & beyond. The trends fall under a number of categories, including lead nurturing, social media, website, and search. A few predictions regarding the dominant trends in digital marketing for 2022 have also been investigated. Make sure you read everything completely. The Top 10 Digital Marketing Trends for 2022 are shown below. AI in Marketing This is the most popular trend in digital marketing. Around the world, there has been speculation about how artificial intelligence would soon control every aspect of your life. That the transition has already begun is unknown to us. An AI chatbot has already been used by 60% of internet users to resolve issues across numerous apps and websites. The majority of the content we view on social media platforms is enhanced by AIs to keep us interested for longer! Digital marketers will have a great chance to profit from this technology as its market is expected to increase to $190 billion by 2025. An advanced algorithm known as artificial intelligence (AI) learns by examining a large amount of data on a certain subject or field and identifying the patterns that are most effective. By letting the AI employ the methods it has discovered to work best, programmers can use the learning capabilities of the AI to introduce effective changes in outcomes. AI can perform a variety of tasks and complement any digital marketer who knows how to use it. It is very effective, precise, and economical. Every team needs to have a strategy in place to include AI in their arsenal of tools after seeing so many large firms utilise these tools. NFTs You can trade digital assets called Non-Fungible Tokens. Each NFT has a unique token that serves as proof that it is the original and only one belonging to you. NFTs have revolutionised the arts and sciences, but they have also started to penetrate the marketing industry. Free NFTs are given away as brands as part of their main marketing goals. For instance, Marriott Bonvoy organised a raffle in which the winners would each earn 200,000 Bonvoy points in addition to their personal NFT. 2/6

3. Only high-end companies, such as Marriott, Adidas, and others, have focused on these kinds of digital marketing initiatives. As more and more businesses employ NFTs as a marketing tool, the potential and prospects are limitless. Crypto Cryptocurrency is the INSTAGRAM of the financial sector. As it entered the field and steadily seized control of it, no one ever realised its potential. Due to the tremendous returns, there are now between 10 and 12 million active bitcoin investors in India. Since cryptocurrencies have become one of the hottest things for the millennial age, everyone wants to invest in them. To raise awareness and give investors a peek of this investment option, cryptocurrency investing sites are utilising this demand of the younger generation and giving them FREE portions of 1 coin. It's not shocking if, like Google Pay, we use crypto currency for our daily requirements like groceries. The highest levels of digital marketing trends have actually been attained by 2022. Livestream Commerce Although Livestream Commerce is still relatively new in India, it has already developed a billion-dollar sector in China. Brands pick social media sites to promote their goods live, and viewers can purchase the goods there and then. Brands may now use the Show Now button on live video content on Instagram thanks to the Shop feature, which saves customers time. Livestream commerce is one of the top digital marketing trends for 2022 because it has cut down on the time it takes for customers to go from seeing an advertisement to making a purchase. Automated and customised email marketing Sending emails to your consumers automatically depending on triggers or schedules you establish is known as automated email marketing. Email has traditionally been the most trusted digital marketing channel. A fantastic technique to connect with your clients and inform them of any upcoming sales or accomplishments of your company is through promotional emails. But because to the abuse of mass email methods, the majority of consumers have stopped replying to commercial emails. Using personalised emails, you may increase customer engagement and capture their attention once more. Marketing Automation Automation has substantially enhanced the industry over the past year, and in 2022, it is predicted to be one of the most significant advances in digital marketing. Process streamlining and automation, which increases process effectiveness, speed, and 3/6

4. smoothness, are the main goals of marketing automation. Lead generation and nurturing will be one of marketing automation's best uses. The amount of traffic you may send to your website is pointless if you can't convert it into quality leads when you need them. You can integrate several CRM programmes and lead nurturing applications with marketing automation to collect leads at any time of the day and customise the procedure. Following the collection of these leads, you can also develop them methodically, stage by stage. This guarantees a greater conversion rate with higher quality. Video Marketing Video marketing is one of the biggest trends in digital marketing for 2022, and it's one that'll probably be dominant for years to come. As evidence of how important it is to include a video in your list of current trends in digital marketing, consider the following figures. The study found that: 72% of firms claim that videos have increased their conversion rate; 70% of consumers claim to have shared brand videos; and the likelihood that a user will watch video content is 50 times higher than that of plain text, according to 52% of consumers, who claim that seeing product films increases their confidence in making online purchases. A video on your website has a 50x greater chance of bringing organic search results than plain text. What causes this to occur? Google places these websites at the top of the search results because users perceive video material to be more captivating. But making one video after another is insufficient. You should make sure you are knowledgeable with current trends in video marketing, some of which are stated below: • Livestreams on mobile • Short-form videos • user-generated video content • Online Training & Educational Videos • Video advertising • Interactive AR content • Shoppable Videos • Virtual Events Instagram Reels 4/6

5. The introduction of the Instagram Reels was great news for content creators and marketers. Reels have always been the best option, particularly when TikTok was outlawed in some countries. Fantastic news for digital marketers is that reels offer interaction rates that are more than twice as high as those of publishing a conventional video. You can even track your progress and evaluate your work with Instagram Reels' recently introduced insights features! Marketers can utilise this feature to highlight a variety of content types, including educational content, behind-the-scenes looks at the company, product reviews, etc. In order to capture and hold your customers' attention in 2022, you'll need a solid plan for Reels and video content. WhatsApp Marketing One of the most significant and vital digital marketing trends in 2022 is expected to be WhatsApp marketing. How businesses currently communicate with and engage with their clients has been dramatically changed by WhatsApp. You can now send private messages on an app, which is used and frequently checked by people of all ages. Additionally, you won't frighten out the customer because you'll be contacting them through a WhatsApp Business Account, which raises their degree of trust in you and your company's credibility. Customers can place orders with you, receive updates on the status of their orders, and even accept and handle payment! In essence, why it is one of the most important trends in digital marketing that you ought to stick with. Personalized Pop-Ups Have you ever been browsing a website when a pop-up window suddenly appears on your screen offering something for free or at a reduced price? Digital marketers have long favoured pop-ups, but they can now be customised. Various pop-ups can be triggered on various sites dependent on the content of the page and consumer behaviour. Pop-ups may be very powerful, and when you include deadlines or incentives, the reader usually takes some sort of action. How Can You Follow These Trends in Digital Marketing? In the incredibly dynamic world of digital marketing, new trends are always changing how marketing is practised. Newer and more exciting trends will emerge every year, changing how we, as digital marketers, advertise our goods. This is a result of how quickly technology is developing. 5/6

6. By following these trends, businesses may offer the highest value to their clients. One way to do that is to hire a digital marketing expert or agency. 6/6