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Unlocking Strategic Partnerships: Next-Gen Opportunities for Lowe's and Chase

This document outlines the unique partnership opportunities between Lowe's and Chase, emphasizing multi-faceted relationships with global brands across sectors like travel, entertainment, and e-tailing. By leveraging Chase's robust banking and marketing platforms, both companies can achieve enhanced cooperative marketing and data-sharing strategies. The synergy aims to drive customer loyalty through targeted promotions that increase basket size and reduce attrition. With Chase's access to over 5,500 branches and advanced analytics, this collaboration promises innovative solutions to engage and retain valuable customers.

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Unlocking Strategic Partnerships: Next-Gen Opportunities for Lowe's and Chase

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  1. Partnership opportunities New Opportunities for Lowe’s

  2. Next-generation circulars

  3. Far-reaching, multi-faceted relationshipswith global brands • Market leaders in industriessuch as Travel, Entertainment and e-tailing • Sophisticated data-sharing and cooperative marketing driven by powerful reward and segmentation strategies Chase’s partnership approach is unique

  4. Building on a strong existing JPMC relationship Retail Financial Services • 5,541 branches, 17,200 ATM’s in 23 states • $381BN in total deposits, 27MM checking accounts • #2 ATM network, #3 bank by deposits, #2 mortgage originations Asset & Wealth Management • Over $1.9 (FY 2011) trillion assets under supervision • #1 Ultra High Net Worth Bank • Treasury & Securities Services • Relationships with 84% of the Fortune 500 companies • #1 global clearer of $US • Strategic relationship with Lowe’s Investment Banking • #1 in Global Investment Banking Fees • Strategic relationship with Lowe’s • Commercial Banking • #1 multifamily lender • #2 large middle market syndicated lender in the U.S. • Chase Card Services • $344BN (FY 2011) in credit card sales volume • #1 Visa Issuer, #2 MasterCard Issuer • #3 Merchant Acquirer • Paymentech relationship with Lowe’s • Ultimate Rewards gift card partnership Note: All data as of 1Q 2102 unless otherwise noted

  5. Marketing reach and access

  6. We offer a full range of credit and banking products to service each customer segment Middle America Affluent/SMB High Net Worth Relationships with attractive customer segments Credit and debit accounts Credit and debit sales Total = ~120MM Total = ~$450BN

  7. We have access to scale, unique channels Statements Mobile Branch Transactions ATM Online >17,200 ATM’s in 23 states Chase.com #1 visited banking website >5,500 branches in 23 states

  8. Chase is your best offer partner

  9. We have delivered powerful marketing results 10X lift in gift card purchases 40%+ lift in quarterly sales

  10. Partnership construct

  11. Can support multiple offer types • Platform provides easy to use targeting tools • Delivers robust campaign performance reporting Programs supported by flexible offer platform Offers Flexible offer delivery platform Intelligent targeting engine Various consumer channels

  12. Sample campaign • Identified customers that were visiting Home Depot right after leaving Lowe’s • Push a mobile alert through their Chase mobile app as they leave Lowe’s (after completing a purchase) with an offer to get a 25% discount on next purchase Current challenges • Hard to message customer at relevant time/place • Inability to see where else a customer is shopping before/after visit Cross-sell/up-sell programs • Leverage specific customer spending patterns to identify opportunities • Leverage installed mobile and online customer engagement to deliver targeted messages at the right-time How Chase can help Benefit to you • Increase basket size, margin of basket • Identify additional merchandising opportunities

  13. Sample campaign • Identify customers who have moved from “loyalists” to “split-loyalists” over the past 3 months • Show a deep discount offer (50% off) for their next purchase next to their Lowe’s transaction on Chase.com with special messaging to reinforce their value as a customer Current challenges • Hard to identify customers who are disengaging before they fully attrite • Lack of visibility into detailed competitive data Disengaging customer/loyalty programs How Chase can help • Leverage detailed transaction data including competitive data to identify key attrition triggers • Ability to customize messaging based on level of loyalty Benefit to you • Reduce customer sales attrition • Increase visits/customer

  14. Leveraging our data can also deliver key insights Example opportunity area Macro customer footprint analysis (How are you performing vs. key competitors) • Can cut data by day of week, store location/geography, customer segments, etc. • Help identify stores/locations where opportunity exist to improve sales/effectiveness

  15. Summary/next steps

  16. Size and scale of the Chase franchise • # 1 Visa/MasterCard issuer by spend on general purpose credit cards • Largest financial partner on spend $ volume across credit and debit and customer reach • Reach into all key customer segments, from mass to high net-worth • Retail banking assets provide vast access into most major markets in the U.S. Marketing and analytics capabilities • Analytics-driven targeting with demonstrated success in driving incremental value to merchants through offers and promotions • Comprehensive multi-channel marketing programs to drive traffic and volume to merchants • Marketing platform that provides unmatched flexibility to execute targeted marketing campaigns Unique approach to win-win partnerships • Broad set of successful partnerships, experience delivering meaningful value to merchants The value of a partnership with Chase

  17. Chase to deliver detailed partnership proposal by X date Schedule follow-up meeting to review proposal, including expanded marketing team and agency Identify additional areas of focus for our analytics team ahead of next meeting Next steps

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