THE MOST EFFECTIVE SLOGANS

1. 499070331 廣告三 吳育禎 THE MOST EFFECTIVE SLOGANS

2. 萬事皆可達，唯有情無價 • English ver: There are some things money can’t buy. For everything else, there’s MasterCard. • I think the power of Chinese slogan is more than the English one. • The slogan from MasterCard is effective because it inserts the company name. Next it shows the capability of MasterCard: you can use it anywhere. The last and the least, it conveys the product’s value by an emotional approach which makes customers feel closer to the brand.

3. 用大金 省大金 • This Slogan from DAIKIN arranges their brand name in the slogan whicheffectively empresses people. In Chinese, it has rhyme and antithesis which is easy to remember. It also tells people that their product is worth buying because they can save you more money from other brands.

4. Impossible Is Nothing • This one is different from the other slogans I pick because it does not put their brand name in the slogan. Adidas chooses to demonstrate the brand’s characteristic and value in their slogan which depicts a strong image for the brand. “Impossible Is Nothing” makes people feel they can realize their dreams if they are optimistic and devoted.

5. 紙要Double A 萬事都ok • The slogan from Double A put both brand name and the product itself into the sentence. It as well conveys the feature of the product which is a high quality, convenient printing paper. The rhyme in the slogan makes it easy to remember.

6. 只有遠傳，沒有距離 • I like FarEasTone for the perfect combination of their brand name with the slogan. Since most people choose telecommunication brand for their cheap, cost-effective projects, FarEasToneuse an emotional approach to communicate with their TA. From the CFs people are touched by the plot and the slogan. To talk about the slogan itself, there’s brand name and antithesis in it.