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Analysis on The 5 Most Effective Slogans

Analysis on The 5 Most Effective Slogans. 貿金二甲 495751676 趙成寬. 1. Impossible is nothing-Adidas. Slogan Focus This slogan is good enough to give their customers a motivation to challenge with confidence against the physical and psychological limitation. Human beings naturally

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Analysis on The 5 Most Effective Slogans

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  1. Analysis on The 5 Most Effective Slogans 貿金二甲495751676趙成寬

  2. 1. Impossible is nothing-Adidas Slogan Focus This slogan is good enough to give their customers a motivation to challenge with confidence against the physical and psychological limitation. Human beings naturally have a fear on a challenge and relatively like to stay in the stable status. However, they also have a desire to overcome it on the other hand.

  3. 1. Impossible is nothing-Adidas Language skills “Nothing” and “impossible” are negative words and it produces a strong positive meaning. In addition, the slogan image is more emphasized by the effect of inversion in a sentence structure.

  4. 2. Just do it- Nike Slogan focus This slogan basically contains the similar image with Adidas’ slogan. However,

  5. 2. Just do it- Nike Language skills The word “Just” gives customers a feeling of “trying”. Thatmeans it represents a softer and positive image to Challenge andreduces the feeling of fear and hesitation against Challenge.

  6. 3. Connecting people- Nokia Slogan focus “Connecting people” implies Nokia can help people contact their friends and families anytime, anywhere whenever needed.

  7. 3. Connecting people- Nokia Language skills The word “people” gives an image of “Commonness”, but also gives the image of “Everyone”. This overcomes a barrier of nationalities, races, and sexes all over the world and all human beings can be “communicated” in harmony. The word “Connect” also gives a softer feeling than communicate”. The words used in this slogan help Nokia approach their customers in a natural way.

  8. 4. Drive your way- Hyun dai Slogan focus “Drive your way” emphasizes every customers can purchase Hyundai company’s products with a reasonable price and good quality.

  9. 4. Drive your way- Hyun dai Language skill “away” is a adverb which stresses a noun “drive” and gives an image of “anyone can drive”. Huyndai is one of middle class car makers. This slogan is appropriate when appealing to low or middle incomers. However, it would be an negative image later on when this car company starts to manufacture deluxe cars.

  10. 5. We are family- China trust bank Slogan focus The ad slogan is appealing to customers by giving a family like corporate image.

  11. 5. We are family- China trust bank Language Skill “Family” always gives an image of comfort, trust, and safety. This word can give customers an image of doing business with china trust bank in the feeling of family.

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