1 / 22

Social Media with Accessibility in Mind

Social Media with Accessibility in Mind. Knowbility, Inc. http://www.knowbility.org. A Few Definitions. Social Media : a group of Internet-based applications that allow the creation and exchange of user-generated content Accessibility :

prentice
Télécharger la présentation

Social Media with Accessibility in Mind

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social MediawithAccessibility in Mind Knowbility, Inc. http://www.knowbility.org

  2. A Few Definitions • Social Media: • a group of Internet-based applications that allow the creation and exchange of user-generated content • Accessibility: • having equal access to web-based information and services for everyone

  3. Who Uses Social Media? • More than 500 million people actively use Facebook • Over 19 million profiles on Twitter, receiving 180 million unique visitors per day • Over 2 billion views on Youtube per day • More than 75 million users on LinkedIn

  4. hmmm, seems like, everyone… …including your agency constiuents …including people with disabilities

  5. Survey Says… • Using 1-2 types of specialized software, users spent: • 6 hours/weekon social networks for school or work related activities • 12 hours/weekon social networks for non-school or work related activities Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7

  6. Survey Says… • The most popular social networking sites among people with disabilities include: • Facebook • Youtube • Twitter • MySpace • Flickr Source: Preliminary Findings on Social Media Use and Accessibility (joint study between NEADS and Adaptech Research). Link to study here: http://bit.ly/9umej7

  7. The Holy Trinity of Social Media facebook, twitter and youtube How accessible are these networks, really?

  8. Facebook Accessibility • Accessibility Features: • Ability for screen reader users to sign up for accounts (CAPTCHA alternative) • HTML version of the site • Keyboard Shortcuts • Dedicated “Accessibility Team”, available for support: http://www.facebook.com/help/contact.php?show_form=accessibility

  9. Facebook Accessibility • Accessibility Issues • Many applications not accessible • Chat issues with screen readers • Photo and video accessibility depends upon user • Screen reader users prefer to use mobile site (http://m.facebook.com or http://touch.facebook.com)

  10. Twitter Accessibility • AccessibleTwitter.com • Screen reader friendly • Supports keyboard users • Easy to use with Braille Display • Clear and easy to use for people with dyslexia and cognitive disorders • eReader and Smartphone support …how Twitter should have been!

  11. YouTube Accessibility • Google's automatic speech recognition technology can translate 51 languages in YouTube videos & create captions • Demo: http://www.youtube.com/watch?v=kTvHIDKLFqc&feature=player_embedded

  12. YouTube Accessibility • Tools provide “accessible interface” • Chris Heilmann’s Easy Youtube: http://icant.co.uk/easy-youtube/ • Majestyc Net: http://tube.majestyc.net/ • Professor Gary Bishop at University of North Carolina: http://www.cs.unc.edu/~gb/AccessibleYouTube/ (only supported in Firefox)

  13. Five Least Accessible Social Networks • Digg • Classmates.com • Disaboom • SecondLife • InternSHARE.com

  14. Tips and Tools ensuring YOUR SOCIAL MEDIA PRESENCE reaches everyone

  15. PLAN, PLAN, PLAN! • Decide what message you want to communicate • Identify brand champions/key players • Create a schedule • Keep team members accountable http://ducttapemarketing.com

  16. Don’t Do Everything Manually • Sync accounts as much as you can • Plan ahead, schedule messages ahead of time • Create a “listening post” to monitor what people are saying about you

  17. Content Checklist • Videos • Do you have a descriptive title? • Are your videos captioned? • Have you provided a transcript? • Have you provided a link to a web page that has more information about the content in the video? • Have you tagged your video? (Youtube)

  18. Content Checklist • Photos • Is your album/set/collection title descriptive and relevant? • Have you provided a caption that is descriptive? • Have you properly tagged your photo? (Flickr) • Does your album/set/collection description have a link to a web page that has more information?

  19. Content Checklist • Podcasts • Do you have a title that is descriptive and relevant? • Have you provided a transcript? • Have you provided a link to a web page that has more information about the podcast? • If you are embedding the podcast on your own site, are you using an accessible audio player (Victor Reader Stream) or providing a link to download the audio file?

  20. Content Checklist • Microblogs (Tweets/Status Updates) • Did you use simple language? • Did you shorten URLs and provide a short description about what you are linking to? • Did you avoid the overuse of abbreviations? • Did you avoid using a foreign language without making it obvious first?

  21. Additional Tips • Blogging Platforms • Wordpress, Blogger, Posterous, Squarespace, Tumblr • Email Marketing Platforms • Campaign Monitor, MailChimp

  22. Thank You! Knowbility, Inc. http://knowbility.org twitter.com/knowbility facebook.com/knowbility We’d love to hear from you! knowbility@knowbility.org

More Related