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Public Relations

Public Relations. The Two So- Whats. What is the news value??? If there is no news, journalists won’t use it What is the company’s goal??? What do they want people to do? Be specific “Getting the name out there” isn’t enough. Differences between PR and Journalism.

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Public Relations

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Presentation Transcript

  1. Public Relations

  2. The Two So-Whats • What is the news value??? • If there is no news, journalists won’t use it • What is the company’s goal??? • What do they want people to do? • Be specific • “Getting the name out there” isn’t enough

  3. Differences between PR and Journalism • You don't have to volunteer the bad • Don't lie • Can soften the bad news • You don't have to provide both sides • You pick the sources so they can shoot down any findings, etc., you don't like

  4. Writing Conventions • Know what news is and how to write it • Write in journalistic style • Consider your audience • Know who to send releases to and deadlines • Have information available as soon as you release it • Use the list technique if you have several points

  5. Press Release Checklist • Include the name of a contact person • Preferably two people • Include a date • For Immediate Release • Write a headline • Double- or triple-space the type • Limit the release to one or two pages

  6. Press Release Checklist • Write on one side of the paper • Attribute news to a person • Use –More-, -END- and ### • Remember service journalism • Offer graphics • Have sound or photos available • Offer a summary blurb

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