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Tokyo Fashion Week 2012-13 Autumn/Winter

Tokyo Fashion Week 2012-13 Autumn/Winter. Samantha Schofield. History of Fashion Week in Tokyo. First one October 2005. Name changed to Mercedes-Benz Fashion Week. Mercedes-Benz now owns it. Shows what’s “in” and “out”. Previews the show to audience weeks before.

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Tokyo Fashion Week 2012-13 Autumn/Winter

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  1. Tokyo Fashion Week 2012-13 Autumn/Winter Samantha Schofield

  2. History of Fashion Week in Tokyo • First one October 2005. • Name changed to Mercedes-Benz Fashion Week. • Mercedes-Benz now owns it. • Shows what’s “in” and “out”. • Previews the show to audience weeks before. • Covered in magazines such as Vogue.

  3. When is fashion week? • Fall: October 13 (Sat) - October 20 (Sat), 2012 • Spring 2013

  4. Designers • HokutoKatsui • NaoYagi • KunihikoMorinaga • Yosuke Aizawa • American Apparel • Beautiful people • CUNE • And others

  5. Runway video • http://www.versace.com/en/women-fashion-and-accessories/fw-2012-13/fashion-show-video

  6. Sponsors • Mercedes-Benz • Japan Fashion Week Organization (JFW Organization) • Shibuya Hikarie

  7. Who attends • People who are invited by the designers and sponsors

  8. How to get tickets • You can go on the Mercedes-Benz Japanese Fashion Week website • Most people are just invited

  9. Trends • Jackets • Mostly unique clothing • You wouldn’t see people at school wearing this kind of clothing

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