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Global Positioning System

Global Positioning System. By Scott Savage. Global Positioning System - GPS. The Technology Behind the Product. Satellite based navigation system 24 satellites put into orbit by US Dept of Defense Originally for military use Opened to Civilian use in 1980’s

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Global Positioning System

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  1. Global Positioning System By Scott Savage

  2. Global Positioning System - GPS The Technology Behind the Product

  3. Satellite based navigation system • 24 satellites put into orbit by US Dept of Defense • Originally for military use • Opened to Civilian use in 1980’s • No subscription fees or setup charges to use GPS – What is it?

  4. 24 Satellites • 12,000 miles above us • Traveling at about 7,000 miles per hour • 2 orbits per 24 hours • Solar powered • First launched in 1978, constellation complete in 1994 GPS – Satellite System

  5. GPS Receiver uses “triangulation” to calculate its exact position • The receiver calculates the time (and thus distance) that it takes to receive a signal from a satellite • By using three satellites the receiver can calculate its 2D position (longitude and latitude) and plot it on an electronic map • By using four satellites a 3D position (longitude, latitude, and altitude). GPS – How does it work?

  6. GPS with Wide Area Augmentation System

  7. Garmin Ltd A brief overview

  8. Started in 1989 with a brainstorming session with a bunch of engineers over a card table • Goal then and now: • “To create navigation and communication devices that can enrich our customers’ lives.” • Vertically Integrated • Design, Manufacture, Market, and Sell Garmin Ltd

  9. Garmin GPS Consumer Value

  10. Remember… Extrinsic / Intrinsic Value Self-Oriented / Other-Oriented Active / Reactive • http://www.youtube.com/watch?v=kTwsEOXYBm8&NR=1 • http://www.youtube.com/watch?v=h0X1peEgTqw&feature=related • http://www.youtube.com/watch?v=ARGa_3wS_dg&feature=related • http://www.youtube.com/watch?v=sDvFPb76mxw&NR=1 • http://www.youtube.com/watch?v=RNT3vr0viWU&feature=related Consumer Value

  11. Typology of Consumer Value

  12. Integrating Losses • http://www.youtube.com/watch?v=1lmBAf4TKVw&feature=related Silver Lining Principle - Rebates • http://www8.garmin.com/whatsNew/currentpromotions/ Gift Giving Theory • http://www.youtube.com/watch?v=qcPk6KKyfVE&feature=related Mental Accounting and Consumer Choice

  13. 2008 Super Bowl Ad • http://www.youtube.com/watch?v=16aUPT9LEms&NR=1 • What theories are being utilized? • Does it work? Do you think it is worth it? What do you think?

  14. Geocaching GPS creates a new pastime

  15. http://www8.garmin.com/outdoor/geocaching/ • http://www.youtube.com/watch?v=nqCvcwTK37w&feature=related Garmin Oregon and Colorado • What kind of consumer value offered? • Other theories? Thoughts? What is Geocaching?

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