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World of Retailing

World of Retailing. Definition of Retailing. Retailing is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A retailer is a business that sells products and/or services to consumers for the personal or family use.

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World of Retailing

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  1. World of Retailing

  2. Definition of Retailing Retailing is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A retailer is a business that sells products and/or services to consumers for the personal or family use.

  3. Distribution Channel

  4. Different Perspectives of Retailers Manufacturer’s Perspective One of the Controllable Elements in the Firm’s Marketing Program -- One of the Four P’s Retailer’s Perspective A Business with all the Business Functions -- Production Buying Merchandise, Private Label Marketing HR Accounting and Finance

  5. Value Added by Retailers • Providing Assortment • Breaking Bulk • Holding Inventory • Offering Services

  6. Mark up Rs 3 Rs 7 Rs 20 Rs 13 Rs10 Retailer Customer Manufacturer Distributor Typical Price Movement

  7. Global Comparison of Retail Format

  8. Economic Significance of Retailing • Over $300 billion in annual India sales • Over $2.5 Trillion in Annual U.S. Sales • Employs nearly 20% of population • About the same as manufacturing and growing • Management Training Opportunities • Entrepreneurial Opportunities

  9. Misconceptions about Careers in Retailing • Why go to college to be a sales clerk? • Low pay • Long hours • Boring

  10. Why Should You Consider Retailing? • Entry level management positions • Department manager or assistant buyer • Manage people and have P&L responsibility on your first job • Starting pay average, but compensation excellent if you are successful • Something new and different each day • Challenging people and store management

  11. Types of Jobs • Most entry level jobs in store management and buying • Retailers also have staff specialists • Accounting and finance • Real estate • Human resource management • Computer information systems • Supply chain management • Advertising and public relations

  12. The Changing Dynamics of Retailing Environment • Information and Communication Technology • POS, EDI, ECR, QR (Quick Response - 2 dimensional barcode) • Globalization • McDonalds Around the World, Walmart in China, Mexico, Brazil • Electronic Retailing • Amazon.com, Macy.com, eToys, eBay • Entertainment in Retailing • Netflix, Bass Pro Shop, Mall of America

  13. Indian Retailscape • More than 12 million retail outlets • Employment 18 million people in 2008 • 40% sell food and related products • AT Kearney’s GRDI (Global Retail Development Index) rated India No. 2 after Vietnam in 2008

  14. Retail Scenario Country Organized Traditional USA 85% 15% Taiwan 81% 19% Malaysia 55% 45% Thailand 40% 60% Indonesia 30% 70% China 20% 80% India 3% 97% Source: Earnst & Young 2005-06

  15. Indian Retail Industry Indian Retail US$ million Organized Retail US$ million Penetration of organized retail Food & beverages 231951 2268 0.98% Clothing & textile 29024 4756 16.39% Consumer durables 15171 2585 17.04% Home furnishing 9463 829 8.76% Jewellery & watches 13390 829 8.76% Beauty care 6854 244 3.56% Footwear 3268 1073 32.84% Books, music & gifts 2610 341 13.08% Total 311731 12925 4.15%

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