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Content Writing Tips To Help Increase Your Traffic PowerPoint Presentation
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Content Writing Tips To Help Increase Your Traffic

Content Writing Tips To Help Increase Your Traffic

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Content Writing Tips To Help Increase Your Traffic

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Presentation Transcript

  1. The Basics of Content Writing

  2. Why do we need Training?

  3. Progress Discover Development Learn / Unlearn

  4. What is CONTENT WRITING?

  5. Communication through WORDS

  6. Difference : Content Writing and Speech

  7. Content Writing One way communication Instructive Has a flow of thought Speech/Dialogue Two way or more Goes with the flow Random/Unorganized

  8. PILLARS OF Content Writing?

  9. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief

  10. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief Language Grammar Vocabulary

  11. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief Professional Corporate Like Flowery Level of vocabulary used Target audience

  12. Understanding CREATIVITY

  13. UNDERSTANDING CREATIVITY Corporate/Professional Writing ( eg. Website Content Writing) - Creativity with JARGONS and not adjectives - Stating FACTS than fluff - Creativity with PRESENTATION than words - Example

  14. UNDERSTANDING CREATIVITY Article Writing ( eg. CWD, Rolex) - Creative in the beginning – ENGAGING rather than mundane - Keeping it INTERACTIVE - UNIQUE/FRESH Vs TRITE - Usage of QUOTATIONS (and molding them) - Example

  15. UNDERSTANDING CREATIVITY • Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter) • - Be OBJECT ORIENTED than language oriented • Know your TARGET AUDIENCE • Understand the CONTEXT of language • Use REFERENCE POINTS to benchmark content • Check TONALITY – Formal/ Informal • Play in LANGUAGE • NO FLUFF

  16. ADDING VALUE TO CONTENT

  17. Make your content DISTINCTIVE RESEARCH is the key Movement of Content SIMPLE COMPLEX Usage of HEADINGS AND POINTERS Usage of JARGONS

  18. How to HONE YOUR SKILLS?

  19. READ ABSORB WRITE

  20. What to READ?

  21. WHAT TO READ? Book on Common Errors Business Magazines Articles/Stories Website Content

  22. Creating KILLER CONTENT

  23. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content

  24. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content PUT THE BAIT HERE Make the content - Persuasive - Informative - Though Provoking - Engaging

  25. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content Each subset of information comes in one paragraph

  26. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content • -Informative • Value add • Opinionated/ Personalized • Well researched

  27. OPTIMIZE YOUR SKILLS

  28. OPTIMIZE YOUR SKILLS Work within your LIMITS Using the RIGHT WORDS at the right place EDIT your text Understand the subject/theme/business

  29. Types of CONTENT WRITING

  30. TYPES OF CONTENT WRITING Do-it-Yourself Article Blog Informative Sales Copy Description of Products/Services

  31. Take complete OWNERSHIP of your project

  32. You are NOT WRITERS but COMMUNICATORS Click Here For Content Writing Services Dubai

  33. Thank You For More Information Visit Our Website …… www.qualifiedsolutions.me