What is content writing? • It is the art (or science) of creating content for websites. However, the scope of content writing is wide and also embraces all kinds of non web-based content such as marketing collaterals, newsletters, resume writing, film script writing, speech writing and practically any other written content you can think of.
How to write an effective content? • Focus on your Readers • Use simple language • Use Short Paragraphs And Shorter Sentences • Make it easy to scan
Know your content • Always put the most important information first followed by the less-important ones. • Begin with an introduction that in a way summarizes the whole content of your website page. • Use relevant images in your website pages to increase its visual appeal. • Break your website content into small paragraphs with distinct sub-headings. Whichever points you wish to highlight, use bullets or italic format.
Before you start • Identify the goal of the content • Think like your reader • Get rid of distractions like twitter, facebook, etc.
While writing • Put a brief introduction at the beginning about the topic. • Use actions words. • Always use lists instead of long paragraphs. • Use sub-headings with your keyword. • Write short sentences.
Before you publish • Proofread your article • Read backwards
After publishing • After hitting the publish button, now its the time to promote your content using various content marketing strategies, like: • Social Bookmarking • Status updates • Comment on other blog posts with similar content • Share your blog post with targeted readers
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