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Content Writing Tips for SEO

Content writing is one of the most effective and easiest method to keep your website informative and updated. https://www.admecindia.co.in/

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Content Writing Tips for SEO

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  1. CONTENT WRITING TIPS FOR SEO www.admecindia.co.in @admecindia A PRESENTATION BY: RAJESH KUMAR ADMEC MULTIMEDIA INSTITUTE

  2. WHAT IS CONTENT WRITING  Creating original and effective content for various mediums like Websites, Brochures, Web ads, Banners, Graphics, Video etc. can be termed as Content Writing

  3. IMPORTANCE OF CONTENT  Good contents in a website are the paths to gain more traffic  Content writing is one of the most effective and easiest method to keep your website informative and updated  Attract search engines  Very effective to improve your website ranking

  4. CONTENT WRITING TIPS

  5. 1. FOCUS YOUR TARGET AUDIENCE Before drafting content, ask yourself these questions:  Who is my primary audience?  Who is my secondary audience?

  6. 2. KEEP YOUR CONTENT SIMPLE  Make your content simple to understand  Don’t use complicated words  Using complicated words will make your visitors leave the website quickly

  7. 3. USE PICTURES  An image helps us to grab the attention of people and makes them to think why you used this image for the content

  8. 4. KEEP SENTENCES SHORT  Maximum 35 words or less  Focus on using nouns and verbs; use adverbs and adjectives sparingly.  Don’t use words like “equanimity” when words like “calm” will do.

  9. 5. STICK TO ACTIVE VOICE  Use active rather than passive verbs, and specify the subject of the sentence.  Instead of saying “Products can be ordered on our website,” say “You can order products on our website.”

  10. 6. GIVE CLEAR MESSAGE TO AUDIENCE  Buy diamond jewellery this Mother’s Day with 40% Discount  Diamonds that look beautiful on you. Get additional 30% Discounts on Mother’s Day.

  11. 7. SUGGEST FOR FEEDBACKS  It’s very important to take feedbacks from seniors or other content writers.  Try to improve and learn new words everyday

  12. 8. USE OF PUNCTUATION  Do not use semicolons (;)  Never put two exclamation marks in the same paragraph(!) “Always put quotation inside quotation marks”  Use hyphen at proper places like e- mail Don’t capitalize each word

  13. IMPORTANCE OF CONTENT IN WEB AD  What are you selling  What makes your company/ product different  How can you say it differently  Combine above 3

  14. EXAMPLE OF EFFECTIVE AD  2. What makes your product/service/company different? fast free shipping excellent customer support 365 day free returns wide selection of items  4. Banner ad : Women’s shoes, delivered to you fast for free! 365 day free returns Your next favourite pair of shoes delivered in no time! 365 day free returns  1. What are you selling? shoes and clothing for women, men & kids  3. How can you say that differently: fast: quick, speedy free shipping: free delivery, in no time

  15. PUNCHLINE  A punchline is a one liner, which has a bigger impact than the rest of your CONTENT

  16. TIPS TO WRITE EFFECTIVE PUNCHLINE  Think about your point of view  Write down several punchlines  Try to make them short  It should grab the attention of your audience  Make sure it represents your graphics  Who will be your target audience  Research about your competitors

  17. TOOLS TO CHECK PLAGARISM  http://smallseotools.com/plagiarism-checker/  https://www.duplichecker.com/  https://www.copyscape.com/

  18. GUIDELINES OF CONTENT WRITING  Write plagiarised free content with keywords  Give necessary tags and links so that the user may land up to target pages  Do not use unnecessary keywords of phrases

  19. KEYWORD PLACEMENT

  20. KEYWORD DENSITY

  21. USE OF CONTENT IN BLOGS • WordPress, Blogger, Tumblr

  22. USE OF CONTENT IN PRESS RELEASES

  23. USE OF CONTENT IN ARTICLES • Sooper Articles, Ezine Articles

  24. BENEFITS OF CONTENT  More Content = More Keyword Opportunities  Google Prefers Substantial Content  Content Keeps Users on the Page Longer  Unique Content Can Help You Achieve New Rankings

  25. TASK DESCRIBE YOUR COURSE. IMPORTANCE OF YOUR COURSE AND FUTURE ASPECTS OF YOUR COURSE. MAIL US ON:INFO@ADMECINDIA.CO.IN

  26. THANKS

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