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Return on Digital
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Presentation Transcript
Return on Digital • Quantifying Performance in the Business Context
LoB and IT – He said, she said Business and User Behavior Technology Behavior
Found (or lost ) in translation • Timings, error codes, histograms, etc. by themselvesdon’t tell a return on digital story • Correlate • Compare
Appeal to the competitive instinct Speedcurve.com/demo Keynote lobby, San Mateo, Calif.
Realizing your full return on digital requires putting performance in context and making every digital interaction count Bling! Bugatti Veyron by Beech Boy on Flickr
Elevate the conversation • Believe • Start small • Stay focused TARDIS-trans on en.wikipedia
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