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Return on Digital

Learn how to quantify business performance in the digital context, correlating and comparing data to maximize return on digital investments. Elevate your conversation and make every digital interaction count.

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Return on Digital

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  1. Return on Digital • Quantifying Performance in the Business Context

  2. Snap me, yo!

  3. LoB and IT – He said, she said Business and User Behavior Technology Behavior

  4. Found (or lost ) in translation • Timings, error codes, histograms, etc. by themselvesdon’t tell a return on digital story • Correlate • Compare

  5. Appeal to the competitive instinct Speedcurve.com/demo Keynote lobby, San Mateo, Calif.

  6. Realizing your full return on digital requires putting performance in context and making every digital interaction count Bling! Bugatti Veyron by Beech Boy on Flickr

  7. Elevate the conversation • Believe • Start small • Stay focused TARDIS-trans on en.wikipedia

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