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Aristotle's Persuasive Appeals - Logos, Ethos, and Pathos

Aristotle's Persuasive Appeals - Logos, Ethos, and Pathos. Who was Aristotle?. Greek Philosopher 384-322 B.C. Student of Plato Taught famous leaders such as Alexander the Great Noticed people used three types of arguments when convincing others. LOGOS, ETHOS, PATHOS.

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Aristotle's Persuasive Appeals - Logos, Ethos, and Pathos

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  1. Aristotle's Persuasive Appeals - Logos, Ethos, and Pathos

  2. Who was Aristotle? • Greek Philosopher • 384-322 B.C. • Student of Plato • Taught famous leaders such as Alexander the Great • Noticed people used three types of arguments when convincing others

  3. LOGOS, ETHOS, PATHOS • LOGOS – appeals to common sense • ETHOS – appeals to morality • PATHOS – appeals to feelings

  4. LOGOS - Techniques • Analogies – historical or literary • Common sense reasons • Definitions • Examples from real life • Expert advice • Factual Data • Personal anecdotes • Quotations • Scientific facts or theories • Statistics

  5. ETHOS - Techniques • Sincerity and fair mindedness • Moral and ethical likeability • Professional and respectful tone • Reference to professional accomplishments or vast knowledge/wisdom

  6. PATHOS - Techniques • Testimonials • Bandwagon effect – to be like others • Emotional examples (fictitious or real)‏ • Emotional tone (humor, sarcasm, guilt, romance)‏ • Emotionally loaded language • Figurative language (similes, metaphors, idioms)‏ • Vivid descriptions/Imagery

  7. How might YOU convince your parents to let you stay up late to watch a TV show?

  8. Logos • 99% of the time I get enough sleep on school nights, so one night of staying up late won't affect me. I usually get plenty of sleep. Please let me stay up tonight!

  9. Ethos • I'm a responsible kid, I know that if I stay up late I'll still have to be attentive in my classes tomorrow and get all my schoolwork done. You can count on me. Please let me stay up tonight.

  10. Pathos • If I don't watch this show, then all the other kids at school will make fun of me for being a geek and going to bed early. I won't be able to talk about the show with my friends, and I'll become a social outcast. Please let me stay up tonight.

  11. Discuss which technique would work best on your parents? • The logos appeal used a statistic and common sense to make it sound reasonable for the student to stay up late one night • The ethos appeal used good character to convince the parents that the student is able to handle the responsibility of staying up late • The pathos appeal used guilt from social pressure and the bandwagon effect to convince the parents to let the student stay up late

  12. Now You Try! • Think about how you might use each of the three appeals to convince your parents/guardians to buy you the latest expensive cell phone. On a piece of paper, write in your argument for each appeal.

  13. Examining Advertising • Number a piece of paper from 1 to 5. • Read the advertising lines on the next slide. Jot down next to each number whether the appeal is an example of logos, ethos, or pathos

  14. Examining Advertising • Four out of five dentists recommend chewing Yummy Gum for fewer cavities. • Don't hate me because I'm beautiful. With SuperModel HairColor, you can be beautiful too. • Trust me, Attorney Iam Honnest, to handle your legal cases with respect and knowledge. • Chocohealthcrunch is made with 100% whole wheat flour, real cane sugar, and no artificial ingredients • Your child deserves the best. Choose the best - NaturoHealth Cereal.

  15. Examining Advertising • Logos • Pathos • Ethos • Logos • Pathos

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