1 / 26

LASER RANGEFINDERS

LASER RANGEFINDERS. THE WORLD’S #1 LASER RANGEFINDER. PR COVERAGE. Publications American Hunter – March 2012 Bowhunter – June 2012 Eastman’s Bowhunting Journal – March 2012 Bowhunting World Buyer’s Guide – 2012 Sportsman’s Bowhunter Gear Guide – 2012. PR COVERAGE. Publications

questa
Télécharger la présentation

LASER RANGEFINDERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER

  2. PR COVERAGE Publications • American Hunter – March 2012 • Bowhunter – June 2012 • Eastman’s Bowhunting Journal – March 2012 • Bowhunting World Buyer’s Guide – 2012 • Sportsman’s Bowhunter Gear Guide – 2012

  3. PR COVERAGE Publications • SHOT Business – Fusion 1600 ARC • January 2012 • BC Outdoors – Scout 1000 • Summer 2012 • Bow & Arrow Hunting – Sport 850 • March 2012

  4. PR COVERAGE Oct 2012

  5. 2012 PRINT MEDIA PLAN • Highlights • American Hunter • American Rifleman • Bowhunter • Bugle • Eastman’s Hunting Journal • Field & Stream • Petersen’s Hunting

  6. 2012 TV MEDIA PLAN • Highlights • Outdoor Channel • Sportsman Channel • NBC Sports Channel • Pursuit Channel

  7. 2013 NEW PRODUCTS

  8. THE 2012 FAMILY

  9. CREATING THE FAMILY • Objective • Create a family using the G Force 1300 ARC as the foundation • Rationale • The vertical compact design shows well at retail • Allows us to dominate at the most competitive price points

  10. INTRODUCING… An integration of Bushnell’s Award Winning Performance with the Scout 1000 ARC… … and the Premium Look and Features of the G Force 1300 ARC

  11. SCOUT DX 1000 ARC Aiming Reticle, Laser Transmit Rifle Mode Indicator Battery Life Indicator Line-Of-Sight, Unit of Measure Degree of Angle/Holdover

  12. SCOUT DX 1000 ARC Bow & Rifle Modes

  13. SCOUT DX 1000 ARC Bow & Rifle Modes

  14. SCOUT DX 1000 ARC Bow & Rifle Modes

  15. SCOUT DX 1000 ARC • Selective Targeting System SCAN

  16. SCOUT DX 1000 ARC Key Features • 5-1000 Ranging Performance • 1/10th yard displayed to 199 yards • Angle Range Compensation (ARCTM) • Bow Mode – True Horizontal to 99 yards • Rifle Mode – Displays holdover/bullet drop • Inches, centimeters, MOA & 1/10th MIL • Variable Sight-In Distance (VSITM) • E.S.P. – Extreme Speed Precision Availability • February 2013

  17. COMPARISON Leupold

  18. BUSHNELL WELCOMES TEAM PRIMOS

  19. TEAM PRIMOS INTEGRATION • Objective • Create a new product at the $199 that will dominate the price point. • Rationale • The Bowhunter LRF has been around for a while and still does very well, but we want to “Throw the Knock Out Punch”.

  20. INTRODUCING… • A laser rangefinder for Bow and Rifle hunters. • Improved ARC Bow Mode that provides TRUE Horizontal Distance out to 199 yards. • That displays Line of Sight, Inclination Angle, and “Shoots Like” information at lightening fast speeds. • The competition won’t be able to handle

  21. THE TRUTH Key Features • 7-850 Ranging Performance • Angle Range Compensation (ARCTM) • Bow Mode – True Horizontal to 199 yards • Lightening Fast Acquisitions • One Button Operation • 4x Magnification • Posi-Thread™ Battery Door Availability • February 2013

  22. COMPARISON Leupold

  23. 2013 LRF Family

  24. 2013 BULLET PROOF GUARANTEE • “You’ll love them or we will buy them back---it’s that simple and they are that good”---Michael Waddell • Extended to beyond just Legend UHD binoculars • Adding all optical products Trophy XLT and above • Including Hunting laser rangefinders  • If our consumers are not convinced these are the finest performance optics in their class, return them for a full refund of the purchase price • The New Bushnell Bullet Proof Money Back Guarantee---the best guarantee in the business.

  25. LASER RANGEFINDERS

  26. LASER RANGEFINDERS • Simmons LRF 600 TI • Tilt Intelligence™ providing THD (True Horizontal Distance) • Vertical Profile • 10-600 Yards / Meters Range • 4x Magnification • One Button Operation • Simmons LRF 600 • Vertical Profile • 10-600 Yards / Meters Range • 4x Magnification • One Button Operation

More Related