Omnichannel Marketing Success-Product Information Management

1. Omni channel Marketing Success with Product Information Management Today's customer is not satisfied by the mere product name and price attached to it. They want to be informed about the product through a variety of images in multiple formats, angles, resolutions, packaging attributes of weight and dimensions, elements like ingredients, nutrition values, directions to use, warnings etc. Today's shopper explores various channels simultaneously to get the best deals. This calls for complex management of all related data under one system called product information management. QUESTUDIO’s PIM Software offers detailed data to provide seamless customer experience and keep the competition at bay. Product information is centralized cleansed and enriched. With flexible and scalable content distribution, brand control can be put into action. This results in faster time-to-market, increased order accuracy and enhanced customer experience. PIM allows one to exercise a plethora of options for Omnichannel Marketing Success including eCommerce Websites. QUESTUDIO’s PIM Software maintains content in a central repository and delivers rich content to its proprietary Print Catalog Software – InStudio a plug-in for Adobe InDesign and Web Catalog Software – WebStudio. www.questudio.com

2. Synchronization - Retail information is usually maintained in spreadsheets giving rise to multiple spreadsheet instances of the same information. This results in poor data quality and unsynchronized information travelling through the information supply chain. PIM enables synchronizing product information across multiple enterprise systems. A centralized repository is created so the product information is consistent regardless of the channel. Thus allowing customers to shop anytime, anywhere and any place. Optimized Routing - Product information management helps manage cross channel customer routing of products throughout all channels effectively. At each stage of the order process, a consolidated overview of stock can be looked at to optimize its course. Full process visibility can be achieved with product characteristics like size, weight, color etc. being maintained. Multiple brands and channels within a single system can thus be sustained. Quality Purchasing Experience - A major function for selecting, preparing and shipping of products is offered by PIM. It aims at speeding up operational processes in stores while reducing operating costs. Increased conversions and high customer satisfaction can be achieved by improving the critical information. Top quality omnichannel purchasing experience for customers can thus be guaranteed by businesses. www.questudio.com

3. Quick Turnaround - Product launches, product updates and workflow management become a reality when marketing with PIM. Brand owners are allowed to create an omnichannel presence with consistent and updated product information database with the help of a print catalog software and a web catalog software connected to a central repository. QUESTUDIO’s CatalogStudio a proprietary Product Information Management Software can help introduce new products as well as maintain existing ones. Upselling and Cross selling - The entire product information lifecycle is continuously fed with updated data from integrated catalogs, web content and data sheets. The data management and workflow requirements from the vendors or the supply party to the customers or the sell party are handled with PIM. This helps maintain digital assets and reference associated products. It gives rise to relationships for upselling and cross selling. It also helps manage these relationships. The related customer purchasing patterns and accompanying product suggestions go a long way in building brand loyalty. One can ensure omnichannel marketing success with the achievement of more than one of the above objectives with PIM. www.questudio.com