Media & Entertainment Marketing Automation and Omnichannel Media

1. Omni-Channel Digitization & Marketing Automation Platform

2. Agenda ShepHertz App42 Platform Overview ShepHertz App42 Platform Deep Dive Current Media Trends Media Use Cases

3. Current Trends in Media

4. The Evolution of Media Over the Years

5. Rise of Digitization in Media

6. Rise of Digitization in Media

7. Rise of Digitization in Media

8. Rise of Digitization in Media

9. The New Monetization Map for Media

10. Omni-Channel Marketing in Media

11. Use Cases in Media/Entertainment

12. General • • • Omni-channel engagement across – Mobile, Web, Social etc. Deep Analytics and making the Big Data actionable Tracking user behavior across channels and taking action either on demand or campaign based Identify which channel is more effective Web, Mobile Integrating offline, legacy, transaction data with data generated through new age devices to launch new use cases and campaigns Launch new use cases and campaigns in days & weeks Ability for Business/Marketing team to launch campaigns without having any dependency on Development team Monitor effectiveness of campaigns • • • • •

13. User Acquisition • Enable in-app referring on WhatsApp, Facebook, Twitter to acquire more users in exchange of limited free content Allow sharing of any achievement, reward, gift or any other event on social media platforms With remarketing ads, obtain the attributes of the most successful segment to target similar people on Facebook • •

14. Engagement • Assisting Onboarding through InApp messages and push notifications • Revive engagement with dormant users with notifications across all channels including web • Grow revenue by launching coupon campaigns on special occasions • With real-time analytics, optimize campaigns for better results on the fly • Target each customer with contextually relevant campaign, like, sending an in-app message of a new release of their favorite content section • With location based campaigns, target users based on their regional interests • Analyze your users’ browsing pattern and preferred channel for personalized campaigns • Live Chat – Assign a rep or allow your users to have in-app chat discussion with your representation

15. Gamification • Induce competitive spirit with social leaderboards based on content sharing, maximum downloads or top purchasers Allow integration with social platforms to maintain their buddy list Introduce real-time in-app chat for discussion on the content with the buddies Provide achievement badges based on the frequency of interaction with the content, like, give users who frequently reads about movies the badge of Movie Buff Launch competitions for the users with their buddies • • • •

16. Conversion • Recommend other products to your users based on item similarity and user similarity. People who have purchased/checked out this have also purchased/checked out that • Tracking the user behavior based on events and recommending • Users who have not made any purchase for past 1 month, send re-engage notifications • Target based on Demographic parameters • If the customer clicks on a particular banner, tutorial, button– Automated email to be sent to the sales rep so that he can engage with the user right away

17. Prediction Analysis • Boost customer lifetime value by predicting the kind of content they would want to interact with regardless of their segmentation Forecast the propensity of the users to make purchases and launch marketing campaigns to influence their moves Improve retention by predicting the tendency of the users to uninstall the app and retain with targeted marketing campaigns • •

18. Partner Integration • Enhance the omni-channel experience by securely exposing the protected resources as APIs for integration with the other apps Partner with a brand with seamless and direct integration for exclusive or early bird access to the content Monitor the performance and with alerts take preventive actions to always stay up and running • •

19. ShepHertz App42 Platform Overview

20. Why ShepHertz - One Stop solution - Omni-channel Platform – Supports 18 Native Platforms - Big Data - Leverage Real time data generated by New age devices as well offline - Time To Market - Launch use cases in hours than in weeks - End-to-End Solution - Single provider which offers you all the services with committed SLAs and transparent/predictable pricing - API driven so existing investments does not get wasted. - Dependency of CMOs, Marketing & Product Heads on Tech is removed - Expose protected resources as APIs – To Partner Apps and systems - Deployment Model – Public, Dedicated, Hybrid & OnPremise

21. 47+ Billion API Calls 150 43,000+ Customers Countries

22. Continual Transformation Environment to build Omni-Channel Apps Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs Automation & Actionable BigData Integrate with other Apps by Exposing APIs Backend API Services Gamification Big Data App Behavior Transactional Legacy Apps Offline External Apps Real Time Unstructured

23. Challenges & Constraints Need to interface with multiple Cloud Service providers In context seamless transition of consumers across Omni- channels Leveraging BigData - User Acquisition, Retention, Engagement & Conversion Leverages & Compliments their legacy applications Ever increasing customer expectation : Expects new services in weeks

24. App42 Cloud API - Services

25. Actionable BigData- Everything you need to grow your App

26. App42 API Gateway – Comprehensive API Management

27. Verticals

28. Server Locations Server Locations

29. ShepHertz App42 Platform Deep Dive

30. App42 Cloud Ecosystem Enterprise Apps (External + Internal) Wearables IoT Apps Omni-Channel 800+ APIs 30+ Cloud Services Realtime Actionable BigData API Messaging System Management Enterprise OnPremise IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid

31. Real-time Actionable Analytics Acquisition Engagement Retention Conversion Rewards Achievements, Gifting, Social Leaderboards App Remarketing on Facebook Funnel management & segmentation Gamification Push campaigns with A/B Testing, Geo Targeting, Geo- Fencing Virality Campaigns – In-App Referrals Trigger based action e.g drop off points Email Campaigns In-App Push notifications to users about to churn(predictions) Push Notifications to users about to convert(Predictions) Social Posting Recommendation & Messaging Diagnostic Info Analyse Act Monitor

32. App42 Actionable Analytics Define Analyze Target Predict • Events • Properties • Segments • Campaigns • Model • Offline • App Data • Behavior • Flow • Funnel • Cohorts • Effectiveness • Mobile & Web Push • InApp • Social • Email • Survey • Web Push • Classification • Linear • Anomaly • Clustering (Recommendation)

33. App Engagement and Retention •Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop- ups to Segmented Users •Facebook Remarketing •Strategize Push and In-App Campaigns Segmenting and Targeting •Track App Retention Metrics with User Cohorts •Run User-Retention Campaigns and check success/failure Cohort Analysis e.g. - “Trigger In-App Message if a User stays on a page for more than 30 seconds” •Real-time Session Tracking and Targeted Action •Identify Drop-off Points •User Session Time on various Page Views Session Tracking Prediction Analysis •Forecast your users’ next moves and find out the propensity of churn and conversions •Influence their next moves with personalized Push and Email campaigns

34. Behavioural Segmentation e.g. - “Users of Age 25 from New Jersey who started the App today but did not make a purchase” Advanced Segmentation based on Multiple Events and User Properties

35. Event Based Achievements Reads multiple books Bookworm Owns many books Events Bibliophile Lends multiple books Librarian • • • Create achievements based on certain events to increase user recognition and easy engagement Assign badges as soon as users do those events Get to be creative in the badge design and names

36. Session Event Tracking APP SESSION DROP-OFF POINTS EXIT POINT ENTRY POINT Send Send RECOMMENDATIONS Send information on DEALS information on OFFERS Engaging the user during these in- session drop off points based on real-time analytics (Enhancing in- app Personalization) Engaging the user at the exit point based on his current session activity Engaging the user at the entry point (can be based on past session)

37. Campaigns Type of Campaign Target Audience  Run Ad Campaigns Date Range to run Campaign  Set Real time In-App triggers to boost Conversion Campaign Trigger (Event)  Run Retention Campaigns Message/Push Layout To run chain campaigns  Schedule highly targeted Push Notifications Frequency of Occurrence  Run Chain Campaigns to progressively bring Users down the Sales Funnel CTAs  Another Event  A/B Test  Custom Code  URL Action Paths

38. Dashboard • Comprehensive Dashboard • Customizable • Daily Metrics Mails • Deep dive based on interest

39. Omni-Channel Dashboard • Real-time App Installs • Current Active Users • Average Session Time • Total current events

40. Web Push Notifications  Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or block is that you can enable them to choose the channels they would like to subscribe to instead of opting for all the notifications.  User Segmentation: In addition to enabling the users to choose channels, you can also segment them according to their demographics, behavior, activities, device type, etc. This further enhances your targeting and increases the conversion of your push messages up to 75%.  Push Automation: It is difficult to send out web push manually every time your user does any desired event. With the ability of marketing automation tools, you can create events that you consider are important and you may go ahead and create campaigns based on those events.

41. Unified Notifications • Target customers based on User Behavior, Events & Properties, Offline Data • Rich Notifications • Classification of users – Predictive • Schedule • Campaign Based • Personalized • A/B Test • Geo Target/ Geo Fencing • Configure Badge & Sound

42. Push Geo-Targeting Campaign Management Push Campaign for Geo Targeting  Interactive map for selecting the users in a particular location  Select Country, State, City to send targeted push  Getting Geo location of various users and then segmenting them to send targeted Push messages  Campaigns can be built for automated targeting to the users on the specific geo locations

43. Push Geo-Fencing Campaign Management Push Campaign for Geo Fencing  Interactive map to select the multiple Geo Fences  A fence can be as small as 50 meters  Users can be targeted based on following cases • Entering the fenced area • Exiting the fenced area • Dwelling inside the fenced area

44. Define – Multi-level Segmentation

45. Insights – Active Users (DAU, WAU, MAU) Set Goals – Get trigger mail

46. Insights - Funnel Analysis  Create user flows - track drop off points & Target  Get accurate analysis of the screens where users mostly lose interest  Create specific campaigns to target them to move them further into the funnel for increased conversions

47. Insights - Cohort Analytics & Retention Marketing  Track returning users with smart cohort analytics  Analyze the days having majority of non-returning users  Monitor the activities accordingly  Plan personalized campaigns to bring them before they churn

48. Insights – Avg. Session

49. Insights – Installs & Un-Installs

50. Campaign – Push, InApp, Survey, Social Post, Email, Virality, Lead Generation