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Marketing, Social Media and Your Personal Branding

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  1. Marketing, Social Media and Your Personal Brand Michael Brennerand Lindsey LaManna Marketing, SAP February, 2013

  2. About SAPThe world’s leading provider of enterprise application software 232,000 Customers | 65,667Employees | $12 Billion Revenue Our Mission: Help Organizations Do What They Do...Better

  3. Meet Connor Riley ”Cisco just offered me a job. Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work”

  4. Me, 20 pounds years ago

  5. Today we are all connected

  6. The Scream explained by Paul Wineguy

  7. What is Marketing? • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… • ~Milan Kundera • … The aim of marketing is to make selling superfluous.” • ~ Peter F. Drucker • “Marketing is too important to be left to the marketing department.” ~ David Packard

  8. Marketing is Hard! Your Marketing Sucks • Consumers are bombarded with 2,000 – 5,000 marketing messages per day • Two-thirds of Americans have joined the U.S. “Do Not Call” list • 86% of people skip television ads • 44% of direct mail is never opened • 99.9% of banner ads do not receive clicks • 90% of emails are never opened and 99.5% don’t produce even a single click @BrennerMichael

  9. Less like this…

  10. More like this…

  11. Social Media  Social Business Social isn’t just a new way of Marketing… It’s a new way of Doing Business It’s a new way of Working Social Business: Where Customers and Employees Are Equally Important To The Business as Profits

  12. YOU are the Future of Marketing • Skills Needed Today: • Digital Native • Analytics and Data • Content Creation Mindset • Social Engagement • Strong Personal Brand

  13. What’s Your Klout Score? Online influence: the ability of an individual or brand to move content through a network. Klout is one tool designed to measure online influence. (Others are Kred, PeerIndex).

  14. Edelman Trust Barometer – Time for Brand You!

  15. Content used to be easy . . . Today, YOU are the news! 50 years ago, Gallup released research that said delivering news is the most effective way to attract people to your business…

  16. Why am I active in social? • Google = Your Brand • Therapy • The Journey What is personal branding?” Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve. ~ Dan Schawbel

  17. Tips for personal branding success • Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you? • Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday • Build relationships of mutual benefit • Social “gifts:” Retweet me, I might ReTweet you! • The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution

  18. Thank You! Email:michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.comSocial News Site:Business2Community.com Business Innovation from SAP: http://blogs.sap.com/innovation/ Twitter: @brennermichael