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Kickstart Your Social Media Marketing

Kickstart Your Social Media Marketing. Presented By: Jordan Hatch. It’s easy to say what…. It’s difficult to say how. The 15 Minute Plan. Is Your Market Using Social Media?. The data says “Probably” but how can you find out?.

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Kickstart Your Social Media Marketing

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  1. Kickstart Your Social Media Marketing Presented By: Jordan Hatch

  2. It’s easy to say what… It’s difficult to say how.

  3. The 15 Minute Plan

  4. Is Your Market Using Social Media? The data says “Probably” but how can you find out? Source: Pew Research Center’s Internet & American Life Project surveys: Feb 2005, Aug 2006, May 2008, April 2009, May 2010, May 2011

  5. Awesome Search Tools • Filter based on location, age, sex, likes, education • Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads

  6. Awesome Search Tools • Search for keywords and hash tags in conversations • Enables you to see if there is anyone talking about your industry online Twitter.com/search

  7. Social Media Characters

  8. Creates original content to share • Blogs, Tweets, Status updates, pictures, infographics, and Pins • Tons of content • Hard to keep up with it all • Not concerned with responding

  9. Shares other people’s content • Follow the great Producers • Not considered an expert • Viewed as a clearinghouse for good content The Parrot

  10. Uses social media to resolve issues • Want others to know about bad experiences they’ve had • Viewed as a nuisance by the brand • Viewed as a victim by other onlookers • An advocate for the consumer The Antagonist

  11. Views content, clicks links, watches videos, etc. • Rarely shares content with others unless it’s really good • Hard to grow their network • Follows lots of people but rarely has followers

  12. Everyone knows what’s going on with them • They share everything and respond to everything • Conversation starters • Easy to tune out when the same story is told over and over

  13. Loves seeing others succeed • Posts inspirational messages • Pump everyone up for everything • Looses it’s impact because it’s done so much • Gets followers but looses them quickly

  14. S. M. M. P. D. Social Media Multiple Personality Disorder You need to adopt the good elements from ALL of the characterswhile avoiding the bad elements

  15. 3 C’s Of Social Media • Community - growing your social media reach by getting followers • Content – putting stuff out there that gets seen and responded to • Conversations – having a 2-way dialog with others

  16. The 15 Minute Plan

  17. The First 5 Minutes - Community Image credit: absolutevisit.com

  18. Leverage Your Existing List Social Sharing Snippet

  19. Leverage Your Existing List Social Sharing Layout

  20. Create A Facebook Ad • Filter based on location, age, sex, likes, education • Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads

  21. Follow, Comment and Respond to Industry Leaders • Twitter Searchwww.twitter.com/search • Add a panel with HootSuitewww.hootsuite.com • Find industry leaders on Kloutwww.klout.com

  22. The Second 5 Minutes - Conversations All good conversations require 3 things: • Speaker • Message • Listener

  23. Engage In Conversations That Are Already Happening www.hootsuite.com

  24. Start Your Own Conversations

  25. Be Transparent and Responsive The Antagonist

  26. The Third 5 Minutes - Content Content is king! Needs to be: • Engaging • Shareable • Worthy of comments

  27. O. P. C.(Other People’s Content) www.google.com/alerts

  28. Write a Blog Post • Take your 5 minutes and write 1 paragraph of a blog post. • Do this 3 times a week to create your weekly blog post • Hire an outsourced copywriter from WriterAccess.com • Take their content and make it your own

  29. Fiverr.com All kinds of services for just $5 • Video testimonials • Infographic templates • Tweets and Re-Tweets • Voice recordings • Graphics • Videos

  30. Goal Setting

  31. Put It In Action

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