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Kickstart Your Social Media Marketing

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Kickstart Your Social Media Marketing

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  1. Kickstart Your Social Media Marketing Presented By: Jordan Hatch

  2. Free Infusionsoft Training for New Infusionsoft Users • 8 Basic Courses to help you get started (or re-started) • 6 courses per week - 1 to 2 hours per course • http://help.infusionsoft.com/academy

  3. 2 Days to Complete Campaigns Jump headfirst into campaign development with the help of Infusionsoft experts and create three or more customized campaigns ready to make you money. How do I sign up? $4,700 for two days of 1:1 coaching A two-pay payment plan is available, and we offer a 100% money-back guarantee. Phoenix - November 12th – 13th Australia – December 3rd - 4th www.infusionsoft.com/createandconquer

  4. Hook me up  Klout.com @jordanhatch • Get notified when the Mastermind Recordings are posted • To see my secret ninja tricks • Get feedback and questions answered

  5. Kickstart Your Social Media Marketing Presented By: Jordan Hatch

  6. It’s easy to say what… It’s difficult to say how.

  7. The 15 Minute Plan

  8. Is Your Market Using Social Media? The data says “Probably” but how can you find out? Source: Pew Research Center’s Internet & American Life Project surveys: Feb 2005, Aug 2006, May 2008, April 2009, May 2010, May 2011

  9. Awesome Search Tools • Filter based on location, age, sex, likes, education • Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads

  10. Awesome Search Tools • Search for keywords and hash tags in conversations • Enables you to see if there is anyone talking about your industry online Twitter.com/search

  11. Social Media Characters

  12. Creates original content to share • Blogs, Tweets, Status updates, pictures, infographics, and Pins • Tons of content • Hard to keep up with it all • Not concerned with responding

  13. Shares other people’s content • Follow the great Producers • Not considered an expert • Viewed as a clearinghouse for good content The Parrot

  14. Uses social media to resolve issues • Want others to know about bad experiences they’ve had • Viewed as a nuisance by the brand • Viewed as a victim by other onlookers • An advocate for the consumer The Antagonist

  15. Views content, clicks links, watches videos, etc. • Rarely shares content with others unless it’s really good • Hard to grow their network • Follows lots of people but rarely has followers

  16. Everyone knows what’s going on with them • They share everything and respond to everything • Conversation starters • Easy to tune out when the same story is told over and over

  17. Loves seeing others succeed • Posts inspirational messages • Pump everyone up for everything • Looses it’s impact because it’s done so much • Gets followers but looses them quickly

  18. S. M. M. P. D. Social Media Multiple Personality Disorder You need to adopt the good elements from ALL of the characterswhile avoiding the bad elements

  19. 3 C’s Of Social Media • Community - growing your social media reach by getting followers • Content – putting stuff out there that gets seen and responded to • Conversations – having a 2-way dialog with others

  20. The 15 Minute Plan

  21. The First 5 Minutes - Community Image credit: absolutevisit.com

  22. Leverage Your Existing List Social Sharing Snippet

  23. Leverage Your Existing List Social Sharing Layout

  24. Create A Facebook Ad • Filter based on location, age, sex, likes, education • Gives you a rough estimate of how many people on Facebook meet that criteria Facebook.com/ads

  25. Follow, Comment and Respond to Industry Leaders • Twitter Searchwww.twitter.com/search • Add a panel with HootSuitewww.hootsuite.com • Find industry leaders on Kloutwww.klout.com

  26. The Second 5 Minutes - Conversations All good conversations require 3 things: • Speaker • Message • Listener

  27. Engage In Conversations That Are Already Happening www.hootsuite.com

  28. Start Your Own Conversations

  29. Be Transparent and Responsive The Antagonist

  30. The Third 5 Minutes - Content Content is king! Needs to be: • Engaging • Shareable • Worthy of comments

  31. O. P. C.(Other People’s Content) www.google.com/alerts

  32. Write a Blog Post • Take your 5 minutes and write 1 paragraph of a blog post. • Do this 3 times a week to create your weekly blog post • Hire an outsourced copywriter from WriterAccess.com • Take their content and make it your own

  33. Fiverr.com All kinds of services for just $5 • Video testimonials • Infographic templates • Tweets and Re-Tweets • Voice recordings • Graphics • Videos

  34. Goal Setting

  35. Put It In Action