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Building Lasting Relationships: The Power of Your Sphere of Influence

Discover the importance of nurturing relationships within your sphere of influence. This comprehensive program outlines effective strategies such as regular postcards, phone calls, handwritten notes, and market updates to keep your connections strong. Enhance your networking through community events and special invitations, and utilize personalized communication to generate referrals. By cultivating trust and staying engaged with your sphere, you can grow your business and achieve greater success. Join us in embracing the Pinnacle System and expanding your network.

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Building Lasting Relationships: The Power of Your Sphere of Influence

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  1. OFFICE MEETING WORKING OUR SPHERE OF INFLUENCE

  2. S P H E R E IT’S ALL ABOUT ONE THING. . R E L A T I O N S H I P S

  3. S P H E R E • WHO – WHO DO I PUT IN MY SPHERE? • WHAT – WHAT IS THE PINNACLE SYSTEM • WHEN – HOW OFTEN DO THEY HEAR FROM ME? • WHERE –WHERE TO ORDER FROM? • HOW MUCH – HOW MUCH WILL IT COST? • WHY – WHY WORK MY SPHERE?

  4. S P H E R E WHY: • MOST FUN PART OF THE BUSINESS • WORK WITH SOMEONE WHO KNOWS YOU • BUILT IN TRUST • SPHERE WILL USUALLY LISTEN TO YOU

  5. S P H E R E WHY: • THIS GROUP GIVES THE MOST REFERRALS ! • LESS LEGAL RAMIFICATIONS • EASIEST PART OF THE BUSINESS

  6. S P H E R E THE PROGRAM: • POSTCARDS– 1 TIME EACH MONTH • PHONE CALLS – 1 X EVERY 2 MO’S • HANDWRITTEN NOTE – 1 X EVERY 3 MO’S • R.E. MARKET UPDATE – 1 X EVERY 3 MO’S

  7. S P H E R E THE PROGRAM: • INVITATION TO AN OPEN HOUSE – 1 X EVERY 3 MO’S • AWARDS & SUCCESS ANNOUNCEMENT – 2 X EACH YEAR • E-MAIL CAMPAIGN – 1 X EACH WEEK • UN-SOLICITED C.M.A. – 1 X EACH YEAR

  8. S P H E R E ADDITIONAL IDEAS: • COMPANY CONTESTS • L.A. BUS JOURNAL STANDINGS • CHARITY INVOLVEMENT • PROMOTIONAL ITEMS • PINNACLE LISTINGS / SALES IN AREA • LISTING YOU SHOWED IN THEIR AREA • SOCIAL EVENTS

  9. SPHERE TOUCHES • POSTCARDS 12 • PHONE CALLS 6 • HANDWRITTEN NOTE 4 • RE MARKET UPDATE 4 • O.H. INVITATION 4 • AWARD ANNOUNCEMENT 2 • E-MAIL CAMPAIGN 52 • UN-SOLICITED CMA 1 • TOTAL TOUCHES 85

  10. S P H E R E POSTCARDS: • TED GUEST – IMARKET 818 832-8004 WWW.IMARKETINGINNOVATIONS.COM • 100-249 = $.71 250-499 = $.64 <500=$.56 • SAMPLE POSTCARD

  11. S P H E R E PHONE CALLS: • SEE HAND-OUT FOR SCRIPT & IDEAS

  12. S P H E R E HANDWRITTEN NOTE: • PERSONAL NOTE (NOT BUSINESS) • CAN DESIGN ON YOUR COMPUTER • YOUR NAME, PHOTO, & CONTACT INFO • SAMPLE NOTE

  13. S P H E R E R.E. MARKET UPDATE: • CAN GENERATE FROM YOUR COMPUTER • STATS FROM NAR, CAR, SRAR, DAILY NEWS, L.A. BUS. JOURNAL – OR ANY RELIABLE SOURCES • SUPPLY & DEMAND, AFFORDABILITY, INTEREST RATES • SAMPLE LETTER

  14. S P H E R E INVITATION TO OPEN HOUSE: • CAN GENERATE ON YOUR COMPUTER • SIT NICER, MORE EXPENSIVE HOUSE • INVITE 1/3 OF SPHERE ONE MONTH • “ “ 1/3 OF SPHERE NEXT MONTH • “ “ 1/3 OF SPHERE THE THIRD MO. • SAMPLE INVITATION

  15. S P H E R E AWARD & SUCCESS ANNOUNCEMENT: • TAKE PICTURE WITH AWARD • CAN GENERATE ON YOUR COMPUTER • CONGRATULATION LETTER FROM OWNER / PARTNER • SAMPLE LETTER

  16. S P H E R E E-MAIL CAMPAIGN: • SEPARATE SPHERE INTO GROUPS OF 24 • SEND LINK TO SPHERE • WRITE SMALL NOTE RE: E-MAIL • WRIGHT BROTHERS $29 / MO • WBC.COM • SEE SAMPLE

  17. S P H E R E UN-SOLICITED C.M.A. • C.M.A. ON NEIGHBORHOOD; NOT THEIR HOME • KNOW COMPS & AREA • SPEND ONLY 30-45 MINUTES IN HOUSE • SAMPLE C.M.A.

  18. DAY PLANNING & SCHEDULING • POSTCARDS – ALL DONE FOR YOU. • PHONE CALLS – HOW MANY, TO WHO, DAYS & TIME, NEED SEPARATE PHONE LIST. CALLS FOR NEXT WEEKS C.M.A. • HANDWRITTEN NOTES – HOW MANY, TO WHO, DAYS & TIME. NEED SEPARATE H. NOTE LIST. • R.E. MARKET UPDATE – 1 X EVERY 3 MONTHS

  19. DAY PLANNING & SCHEDULING • INVITATION TO O.H. - INVITE 1/3 OF SPHERE EACH MONTH. USE SEPARATE O.H. LIST. • SUCCESS & AWARD - TAKE PICTURE. TWICE A YEAR • E-MAIL - EVERY MONDAY SEND LINK. 300 PEOPLE TAKES ABOUT ½ HOUR. • UN-SOLICITED C.M.A. - 200 = 4 EACH WEEK

  20. I M P O R T A N T • USE THE PINNACLE SYSTEM – IT WORKS. • DON’T TAKE SHORTCUTS – THAT NEVER WORKS. • MUST SCHEDULE & DAY PLAN. • SOFTWARE TO USE. . . • BE PREPARED FOR SUCCESS & EXPANSION.

  21. YOUR GOAL • GROW YOUR SPHERE EACH MONTH: • HOW? • FUNNEL LEADS & ACQUAINTANCES FROM ALL OTHER AVENUES INTO SPHERE

  22. YOUR GOAL • GROW YOUR SPHERE BY 10 + PEOPLE EACH MONTH. • EQUALS 120 + PEOPLE A YEAR. • 600 PEOPLE OVER FIVE YEARS. • FIVE YEARS = 400 TOUCHES ! CONCLUSION: • NO ONE CAN COMPETE WITH YOU !!

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