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Strategic Assessment of Nordstrom: Enhancing Online Experience and Market Expansion

This strategic assessment of Nordstrom focuses on its current operations, market positioning, and future directions. The analysis highlights strong sales growth and customer loyalty, while identifying areas of improvement in e-commerce and mobile platforms. Recommended strategies include a renewed emphasis on online shopping experiences and cautious international expansion. Implementation steps and a contingency plan are outlined, ensuring adaptability to market changes. We invite questions and discussions on this comprehensive evaluation.

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Strategic Assessment of Nordstrom: Enhancing Online Experience and Market Expansion

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  1. STRATEGIC ASSESSMENT Consultants:Andrew Sampson, Alessio Marchionne,Christopher Abraham, Joseph Perricone, Ryan Fortune,Matthew DeCoste

  2. Agenda • Company Overview • Strategic Group Map • SWOT Analysis • Decision Criteria • Business Level Alternatives • Recommended Strategy • Steps for Implementation • Contingency Plan • Conclusion

  3. Company Overview • Nordstrom is a high-end department store chain • Strong sales growth in the past year • Expanding stores • Expanding Online Presence • Operates in a Competitive Market • Strong company loyalty • Outstanding Customer Service

  4. Strategic Group Map

  5. SWOT Analysis (Internal)

  6. SWOT Analysis (External)

  7. Decision Criteria

  8. Business-Level Alternatives • Put renewed focus on Nordstrom Rack stores by opening new stores in demographically advantageous neighbourhoods and target the middle-to-lower end tiers of the market. • Increase international expansion for the company by aggressively opening Nordstrom stores in high traffic shopping destinations • Keep current store expansion plans, but make the company's highest priority the expansion of it's online and mobile shopping portals.

  9. Recommended Strategy • A focus on developing online and mobile shopping experiences will serve the company best in the long run • Minimizes risk of failed store-openings • Provide same great customer-service online and on mobile. • Bigger focus on Nordstrom Rack would lower company profit margins and diminish brand perception at the expense of regular stores. • Economy appears to be on the upswing • International expansion should be be done slowly in carefully chosen markets.

  10. Steps for Implementation 1. Operations: Increase research and development funding for e-commerce and mobile apps. Timeline: Fiscal year 2013 2. Marketing: Develop special promotions and advertising campaign to make customers aware of the benefits and rewards that come with using these services Timeline: Early 2013- varying promo/ad campaigns for each quarter 3. Market Research: Ensure expansion and store renovations are successful by doing intensive market research to maximize chances of success.Timeline: 2013

  11. Contingency Plan (1/2) Trigger: Market Research reveals that clients are not adopting mobile commerce at expected rate (35%) Trigger: International expansion test markets are slow to embrace Nordstrom stores (20%) Trigger: Not enough R&D spending in actual budget to recalibrate mobile shopping app (10%)

  12. Contingency Plan (2/2) Trigger: Company's internal credit business is experiencing constraints, reward program designed to drive mobile and online sales growth is not economically feasible (5%) Trigger: Deadlines are not met for implementing the new mobile and online sales experiences (15%)

  13. Conclusion • This concludes our Nordstrom Strategic Analysis • We thank you for your time and attention • We now invite you to ask any questions you may have

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