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Adding Mailing Services in a Print Media Environment

Adding Mailing Services in a Print Media Environment. Stephen R. Whittaker Adjunct Professor, RIT CIAS/SPM Vice President, Quality Assurance Monroe Litho Rochester, NY ASQ/CMQ/OE, CQA, Senior Member. What do our customers need?. History from subcontracted services

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Adding Mailing Services in a Print Media Environment

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  1. Adding Mailing Services in a Print Media Environment Stephen R. Whittaker Adjunct Professor, RIT CIAS/SPM Vice President, Quality Assurance Monroe Litho Rochester, NY ASQ/CMQ/OE, CQA, Senior Member

  2. What do our customers need? • History from subcontracted services • Identify specific client requirements [21 questions] • Interviewed specific clients about service requirements • Build the operating model • Review PIA/GATF Economic Data

  3. Development of a Strategy • What are the required elements? [Critical Element: Scope] • Develop the capability to imprint mailing information on collateral that is printed in our facility • Imprinting from supplied files directly onto product • Fold, seal, imprint, bundle and deliver to the USPS

  4. Competitors • Developed a SWOT analysis of three major resources • Strength: Very strong client realtionships [out of town] • Challenge: Tremendous learning curve

  5. Technology • Basic technology: Purchase all NEW Equipment • Basic Unit to imprint [Turnkey HP Array System with Cheshire Base] • BCC Mailing Software and Accessories • Pro-Fold Linx-H Tabber • SV 5000 Auto Strapper • Quoted at near $100,000*

  6. Team Resources • People [three additional staff] • Equipment: Defined • Location: Integrate with new Fulfillment Center • Support: IT Management [Critical] • Operation: Training • Sales: Ongoing training/client education

  7. Schedule • Financial Considerations: • Prior year services at $125,000 • Need approximately $225,000 annual revenue to provide two year ROI* • Constructed a complete financial template as an operating guide

  8. Current Status • Overview of progress against schedule • Monitoring contract purchases YTD vs. ROI Volume requirements • As of 1 July, we are six-eight months away from initiating this plan • Challenge: Changing client demands and products in 2007

  9. Summary • Positive business plan for growth • Fits the firm’s strategic initiative • Positive marketing initiative • Excellent cooperation from USPS • Thanks for your assistance!

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