The program runs automatically, and will prompt you to click where needed.

1. The Chicago Marketing Specialists The program runs automatically, and will prompt you to click where needed.

2. “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” - Leo Burnett “Creative without strategy is called 'art.' Creative with strategy is called 'advertising.’”- Jef I. Richards “Advertisingmoves people toward goods; merchandising moves goods toward people”. - Morris Hite

3. Click your way to the OURMISSION Philosophically Speaking YOURADVANTAGE Why We are Different GREATWORK Case Studies COMPLETESERVICES Our Menu MARKETCHICAGO Your Kind of Customers THEEDGE Contact Information

4. Strategy • We’ll help you articulate your Brand’sPromise. • Strategic planning will help build one message upon the last, strengthening your brand while increasing sales. • We’ll test every new ad project against its position in the overall marketingplan. • You’ll gain audience loyalty as they get a clear picture of what makes your company better. All the while, you’ll increasesales with strong individual offers.

5. Creative Services • You’ll work with a team of seasoned advertising professionals. • We know how to use those brief few seconds we have to capture the audience’s attention. • Your ad will deliver a message that speaks to the customer’s need. • Your audience will act, and act now. • Your brand strategy always remains in focus.

6. Execution • Take advantage of the of Direct Marketing, with all its complexity. It has the opportunity for high ROI, and provides actionable results. • You’ll have coordinated media planning and broadcast and newspaper space purchases. • Out-of-Home opportunities on billboards and bus stops, or on trains and arenas. • Digital signage, gas pumps, restrooms, events, you name it, we’ll put your name on it. Back to the Menu

7. Chicago Marketing • We know the unique layout of the city and its suburbs, and how its people behave. • The city’s ethnic groups make up its personality. We know how to reach them, and what to say when we do. • There are more marketing outlets in Chicago than newspapers and broadcast stations. We’ll help you use them. Back to the Menu

8. A Sunday Magazine adfor a retailer that serves an exclusive audience. The ad communicates the cost savings of shopping at their store, but does so without cheapening the product. A mailer for duct cleaning for the Las Vegas area, where the summer heat makes it undesireable to turn off the air conditioner. Even for the few hours it takes to clean one’s ductwork.

9. A Sunday Magazine adfor a retailer that serves an exclusive audience. The ad communicates the cost savings of shopping at their store, but does so without cheapening the product. A postcard offering a special sale on duct cleaning. The ad offered strong reinforcement of the brand as established by previous mailings, television and radio advertising.

10. A postcard offering a special sale on duct cleaning. The ad offers strong reinforcement of the brand as established by previous mailings, television and radio advertising.

11. A trade show give away. The invitation is to visit a beautiful home theater showroom, while attending a trade show in the area. A postcard offering a special sale on duct cleaning. The ad offers strong reinforcement of the brand as established by previous mailings, television and radio advertising.

12. Sometimes great creative means taking a manufacturer’s photography and creating a store’s image from it. A trade show give away. The invitation is to visit a beautiful home theater showroom, while attending a trade show in the area.

13. Differentiating a boutique store from its larger competition by designing a newspaper insert with a modern edge. Back to the Menu

14. Old thinking says that you can select only two out of these three attributes in a partner. • Low Price • High Quality • Excellent Service Cliff’s Edge delivers ALL THREE.

15. Created by production efficiency, not by cheapening the product. • Your program is produced by the most efficient and economical talent and equipment for every job. • Your work is produced by those who can handle your special requirements without incurring additional costs. • We minimize overhead, and maximize the use of individual talent. Low Price

16. We apply our Brand, marketing and planning expertise to assure your program will have maximum impact. • Professional program coordination anticipates potential problems, and takes care of them before the job starts. • Deep industryknowledge allows us access to the best talent and techniques to execute every program. High Quality

17. We’re deeply experienced in every facet of marketing, and how to do it in Chicago. • We’ll manage the entire process, so you can concentrate on other tasks. • You become more effective because we work to understand your internal priorities. • We’ll execute the entire program, be it broadcast, out of home, event, direct mail, even guerilla marketing. Excellent Service Back to the Menu

18. Our Mission • Cliff’s Edge Marketing concentrates on helping Chicago companies market here more effectively. • We support our customers by developing and executing effective marketing programs. • We’ll help develop your brand, or strengthen it while generating new revenue for you. • Our expertise on the Chicago audience, and with Chicago’s ad production community becomes your edge. Back to the Menu

19. We hope you’ll invest a few minutes to speak with us about your marketing challenges. You’ll be pleased by our ability to maximize your position in the Chicago market. Give Cliff Zugay a call at 773.253.4954 or click below to e-mail us at czugay@cliffsedge.net 1644 N. Honore, Suite 200, Chicago, IL 60622 www.cliffsedge.net