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TV Viewing Trends

This report presents key insights into television viewing trends in Halifax, based on the BBM Canada Diary total tuning data. Analyzing weekly reach, average quarter-hour (AQH) tuning, and per-capita viewing hours for various age demographics (A18+, A18-49, A25-54, A18-34, A35-54, A55+), the study focuses on prime viewing hours (M-Su, 7p-11p) and overall tuning patterns (M-Su, 6a-2a). Understanding these trends assists in tailoring content to viewer preferences and enhancing broadcast strategies.

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TV Viewing Trends

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  1. TV Viewing Trends Halifax EM– Diary Source: BBM Canada Diary Total Tuning

  2. ROS M-Su 6a-2a Halifax EM– Diary Source: BBM Canada Diary Total Tuning

  3. Weekly Reach % – A18+ Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  4. AQH (000) – A18+ Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  5. Weekly Per Cap Hrs – A18+ Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  6. Weekly Reach % – A18-49 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  7. AQH (000) – A18-49 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  8. Weekly Per Cap Hrs – A18-49 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  9. Weekly Reach % – A25-54 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  10. AQH (000) – A25-54 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  11. Weekly Per Cap Hrs – A25-54 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  12. Weekly Reach % – A18-34 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  13. AQH (000) – A18-34 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  14. Weekly Per Cap Hrs – A18-34 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  15. Weekly Reach % – A35-54 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  16. AQH (000) – A35-54 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  17. Weekly Per Cap Hrs – A35-54 Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  18. Weekly Reach % – A55+ Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  19. AQH (000) – A55+ Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  20. Weekly Per Cap Hrs – A55+ Halifax EM– M-Su 6a-2a Source: BBM Canada Diary Total Tuning

  21. Prime M-SU 7p-11p Halifax EM– Diary Source: BBM Canada Diary Total Tuning

  22. Weekly Reach % – A18+ Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  23. AQH (000) – A18+ Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  24. Weekly Per Cap Hrs – A18+ Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  25. Weekly Reach % – A18-49 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  26. AQH (000) – A18-49 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  27. Weekly Per Cap Hrs – A18-49 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  28. Weekly Reach % – A25-54 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  29. AQH (000) – A25-54 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  30. Weekly Per Cap Hrs – A25-54 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  31. Weekly Reach % – A18-34 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  32. AQH (000) – A18-34 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  33. Weekly Per Cap Hrs – A18-34 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  34. Weekly Reach % – A35-54 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  35. AQH (000) – A35-54 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  36. Weekly Per Cap Hrs – A35-54 Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  37. Weekly Reach % – A55+ Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  38. AQH (000) – A55+ Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

  39. Weekly Per Cap Hrs – A55+ Halifax EM– M-Su Prime 7p-11p Source: BBM Canada Diary Total Tuning

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