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Ottawa-Gatineau TV Viewing Trends and Demographics - Spring 2014 Insights

This report provides an in-depth analysis of TV viewing trends in the Ottawa-Gatineau region, focusing on data collected through the BBM Canada TV Diary. It includes weekly reach, time spent watching television, and average quarter-hour audience metrics for various demographics, including children, teens, and adults aged 18 and over. The information covers overall viewing habits and specific habits during prime time. The insights are valuable for understanding viewer preferences in this market for Spring 2014.

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Ottawa-Gatineau TV Viewing Trends and Demographics - Spring 2014 Insights

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  1. TV Viewing Trends Ottawa-Gatineau EM - Diary • Updated Spring 2014

  2. Market Info Maps & Demographics

  3. Ottawa-Gatineau EM Where is it? YT NT NU BC AB NL MB SK NL QC PE ON NB NS

  4. EM Map

  5. Ottawa-Gatineau EM Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide 2011-2012

  6. People Aged 2+ Reach, Time Spent, Average Quarter Hour Audience

  7. People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  8. People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  9. People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  10. People 2+ - Weekly Reach % Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  11. People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  12. People 2+ - AQH Audience (000) Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  13. Children Aged 2-11 Reach, Time Spent, Average Quarter Hour Audience

  14. People 2-11 - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  15. People 2-11 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  16. People 2-11 - AQH Audience (000) Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  17. People 2-11 - Weekly Reach % Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  18. People 2-11 - Weekly Time Spent - Hours Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  19. People 2-11 - AQH Audience (000) Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  20. Teens Aged 12-17 Reach, Time Spent, Average Quarter Hour Audience

  21. People 12-17 - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  22. People 12-17- Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  23. People 12-17- AQH Audience (000) Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  24. People 12-17- Weekly Reach % Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  25. People 12-17- Weekly Time Spent - Hours Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  26. People 12-17- AQH Audience (000) Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  27. Adults 18+ Reach, Time Spent, Average Quarter Hour Audience

  28. Adults 18+ - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  29. Adults 18+- Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  30. Adults 18+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  31. Adults 18+- Weekly Reach % Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  32. Adults 18+- Weekly Time Spent - Hours Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  33. Adults 18+- AQH Audience (000) Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  34. Adults 18-34 Reach, Time Spent, Average Quarter Hour Audience

  35. Adults 18-34 - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  36. Adults 18-34- Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  37. Adults 18-34- AQH Audience (000) Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  38. Adults 18-34- Weekly Reach % Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  39. Adults 18-34- Weekly Time Spent - Hours Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  40. Adults 18-34- AQH Audience (000) Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  41. Adults 18-49 Reach, Time Spent, Average Quarter Hour Audience

  42. Adults 18-49 - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  43. Adults 18-49- Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  44. Adults 18-49- AQH Audience (000) Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  45. Adults 18-49- Weekly Reach % Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  46. Adults 18-49- Weekly Time Spent - Hours Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

  47. Adults 18-49- AQH Audience (000) Prime: M-Su 7p-11p • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; AQH = Average Quarter Hour Audience

  48. Adults 25-54 Reach, Time Spent, Average Quarter Hour Audience

  49. Adults 25-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV

  50. Adults 25-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a • Source: BBM Canada ; InfoSys+TV Diary; Ottawa-Gatineau EM; Total TV; Per Capita Hours based on BBM population estimates

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