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PepsiCo: A Legacy of Innovation and Growth Since 1893

Established in 1893 as “Brad’s drink,” Pepsi has evolved into a global powerhouse following its merger with Frito-Lay in 1965. With headquarters in New York and over 300,000 employees across 200 countries, PepsiCo generates more than $65 million in revenue. The company boasts diverse product families, including Pepsi-Cola, Frito-Lay, Gatorade, Quaker, and Tropicana. Despite facing challenges such as market concentration and health trends, PepsiCo's strengths in brand loyalty and recognition position it well for future growth opportunities.

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PepsiCo: A Legacy of Innovation and Growth Since 1893

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Presentation Transcript

  1. AMY – DAN - BRAD STEVE - NICK

  2. PRODUCTS

  3. Quick Facts: 1893: Introduced as “Brad’s drink” (Bradham) Pepsi – named after the digestive enzyme and kola nuts used in the recipe

  4. 6,206.92% from 1965 to 2013 means an annual 129% return YTD: 20%

  5. Brief History • Formed in 1965 • Merger of Pepsi Cola and Frito Lay • HQ in New York, NY • Over 300,000 employees • Over 200 Countries • Over $65 million in revenues

  6. Five Product Families • Pepsi-Cola • Frito Lay • Gatorade • Quaker • Tropicana

  7. SWOT Analysis

  8. Strengths • Diversified Products • Industry Leaders

  9. Strengths • Brand Recognition • Brand Loyalty

  10. Weaknesses • Concentration of sales • Overdependence in domestic markets. • Productivity • Damaged image

  11. Opportunities • Expanding of product base. • International growth • Snacks and water • Taste of the Generation

  12. Threats • Nation Obsessed with Health • Two largest product lines • Pepsi-Cola • Frito Lay

  13. C-A-N-S-L-I-M

  14. QUARTERLY EARNINGS

  15. Annual Earnings

  16. New Products, Mang, Highs

  17. Supply & Demand

  18. Leader or Laggard

  19. Institutional Sponsorship

  20. MARKET STATUS

  21. BUY PEPSI

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