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Interactive media encompasses digital products that engage users through dynamic content like text, graphics, and video. In the UK, 98% of newspapers have an online presence, with 39 million monthly visits. Alongside articles, they feature blogs and reviews to enrich the user experience. The challenge for news sources is to stand out and capture interest amidst vast online competition. This evolution not only includes traditional press but also reflects in innovations seen in leaders like Steve Jobs, shaping how we engage with media today.
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Writing For Web: Interactive Media Interactive media: refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, etc.
98 of the UK’s newspapers have an established online presence. British Media Online
39 MILLION A month
54 MILLION A MONTH
13.2 MILLION A Day
In addition to placing the majority of their articles online, newspapers have created blogs for columns and reviews.
How do news sources make their news more interesting than the rest?