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Marketing Strategies for Chapter Success: Overcome Hurdles & Plan Ahead

Learn best practices for marketing your chapter, engaging members, and planning for succession. Identify hurdles, use social media effectively, and ask for involvement. Prepare for the future and cultivate strong leadership.

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Marketing Strategies for Chapter Success: Overcome Hurdles & Plan Ahead

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  1. The Magnificent Middle Best Practices of Medium Chapters ASSE Leadership Conference October 4, 2012 Al Borzych & Neil Yamamoto

  2. Implement techniques to overcome hurdles through marketing your chapter • Recognize & understand how to ask for involvement • Identify & meet the needs of your chapter members • Enhance meeting strategies to encompass all members • Understand that succession planning starts NOW Objectives

  3. Group Discussion: What are some of YOUR hurdles? Techniques To Overcome Hurdles Through Marketing Your Chapter

  4. Who is your intended audience? • Who actually attends meetings? (break it down by Practice Specialty, industry, geographic location, etc.) • Have you reached your potential audience? • Networking with your members, other chapters and the use of surveys • Finding your Chapter’s “niche” Defining Your Purpose

  5. Selling your Chapter to current & potential members (WIIFM) • Importance of an executive committee & committee chairs. “The Hidden Agenda” • Create a compelling story • Networking, professional development, credibility • Developing leadership & management skills • Giving back to membership & individual attention Marketing 101

  6. Using Social Media to fit the needs of YOUR Chapter • Newsletters: • Why publish it? • Who receives it? • What is your gain? • Can Society help?

  7. Selling your events to other Chapters, Associations & your company • Reach out to the community • What are “Stars”?

  8. Starting the Process • Don’t be afraid of yourself, say “hello” • Starting a conversation • Showing personal interest toward your members • Find out their likes & dislikes Recognize & Understand How To Ask for Involvement

  9. Members in Attendance • Are they regularly in attendance? • Do they arrive early and stay late? • Is there interaction / networking with others? • Do they ask questions of the speakers? • Why are they there? (topic vs. networking) • Are they new to the chapter?

  10. Popping the Question • What is the best approach? • Be personal • Organize your thoughts • Do it in person (face-to-face contact) • Start with small, achievable requests • Be honest with time commitment • Assure group is there to support them

  11. A Star is Born • Introduce volunteers to ALL members (meetings, newsletters, website, etc.). Include bio & photo. • Listen to their ideas • Listen to their needs • Give direction and let them shine!! • Most of all, say “Thank You”

  12. Group Discussion: Who knows where your Chapter will be in 3-5 years? Succession Planning Starts NOW!

  13. What is succession planning? • Is it truly a committee function? • Who should be involved? • When do you start your planning? • The day you become and active member • The day you join a committee • The day you take office Who’s Responsible For Succession Planning?

  14. Term lengths • Assistants / Shadows • Increase the pool of candidates • More chairpersons • Committee members with increasing responsibilities

  15. . . . But You Can “Lead Them To Water” • Socialize • Network • Care You Can’t Hire A Volunteer . . .

  16. Set goals • Develop a strategic plan • Teamwork • Marketing • Fiscal Responsibility Business Mentality

  17. Congratulations! You’re on your way to solidifying your Chapter’s future

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