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Measuring DAC for formulating strategies and increasing developmental impact

Regional Workshop on “ICT indicators from Strategy to Impact” Sharm ElSheikh, Egypt, 8-9 June 2012. Measuring DAC for formulating strategies and increasing developmental impact. Mansour Farah, Consultant on ICT4D. Topics. Introduction Multilingual digital content measurement

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Measuring DAC for formulating strategies and increasing developmental impact

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  1. Regional Workshop on “ICT indicators from Strategy to Impact” Sharm ElSheikh, Egypt, 8-9 June 2012 Measuring DAC for formulating strategies and increasing developmental impact Mansour Farah, Consultant on ICT4D

  2. Topics • Introduction • Multilingual digital content measurement • Proposed set of DAC indicators • Levels of DAC development • The way forward M. Farah - Measuring DAC

  3. Introduction M. Farah - Measuring DAC

  4. Digital content • Digital content: data, information and knowledge available on digital media, mainly online • Various forms:text, charts, maps, animations, images, audio, video, ... • All sectors: government, education, trade & commerce, health, media, culture, entertainment, tourism, etc… • Content generation through a variety of ICT tools & applications and in all fields, at increasingly rapid rates, with instant dissemination • Convergence and integration of news, publications, TV, radio, music and cinema, in a digital world M. Farah - Measuring DAC

  5. Importance of measuring content • The digital divide is essentially a content divide • Need to compare various countries, regions, economies and cultures with respect to digital content • Need to formulate evidence-based development policies and comprehensive strategies for reducing the digital divide • Need to measure progress in implementing policies and strategies and attaining objectives, including digital content development goals M. Farah - Measuring DAC

  6. Measuring multilingual content M. Farah - Measuring DAC

  7. Difficulties in measuring content • No digital content indicators included in the internationally agreed “Core ICT Indicators” • Data regarding digital content spreads widely on the Internet and requires special tools to extract • The multilingual, multimodal, multisectoral and multifunctional nature of content renders measurement an elaborate task • Each form/type of digital content may require specific indicators and methodologies M. Farah - Measuring DAC

  8. M. Farah - Measuring DAC

  9. Top Ten Languages Used in the Web Source: http://www.internetworldstats.com/stats7.htm M. Farah - Measuring DAC

  10. Proposed set of DAC indicators M. Farah - Measuring DAC

  11. Previous work on e-content indicators • A number of international and regional organisations worked on digital content and proposed indicators, including ESCWA, ITU, OECD, UNCTAD and UNESCO • Measurements of digital content can also be found in WSIS literature, particularly follow-up documents • UN-ESCWA and ITU-ARO suggested indicators specific to digital Arabic content (DAC) • No core or comprehensive set of indicators for digital content or DAC was agreed on internationally or regionally M. Farah - Measuring DAC

  12. Proposed set of DAC indicators • A compilation of existing suggestions for digital content indicators was carried out, focusing on DAC • General digital content indicators were adapted to the Arabic content and indicators with similarities combined • Generic indicators that do not relate directly to digital content were removed • Additional important indicators were introduced • Five categories of indicators were identified: • DAC volume • Usage and users • Types and forms • Enabling environment • Sectoral development M. Farah - Measuring DAC

  13. Volume indicators • Number of DAC sites in the top 1000 Internet sites (ITU) • Percentage/Proportion of DAC (Web pages) to the total content on the Internet (ITU, ESCWA, WSIS) • Proportion of Wikipedia articles in Arabic per 1 million Arabic speakers (ESCWA, ITU, WSIS) • Proportion of DAC to the total content of the country under the ccTLD (ESCWA) • Number of registered national and regional (Arabic, non-Arabic) domain names per 1000 inhabitants (ESCWA) M. Farah - Measuring DAC

  14. Usage indicators • Consumption levels of digital content by Arabic speaking users and Arab countries (ITU) • Percentage/Proportion of Arabic language speakers accessing DAC (ESCWA, ITU, WSIS) • Percentage of Arabic Web sites visited in a country to the top 100 Web sites visited (ESCWA) • Percentage of Arabic language use on social networking at regional level (ESCWA) • Number of Arabic domain name registrations for each Arab ccTLD, weighed up by population (ESCWA, OECD, WSIS) M. Farah - Measuring DAC

  15. Types and forms indicators • Number of online Arabic newspapers per 1 million residents per Arab country and region (OECD) • Number of streaming online Arabic radio stations per 1 million residents per Arab country and region (OECD) • Number of Flickr photos Arabic-tagged per 1 000 residents per Arab country and region (OECD) • Number of YouTube uploads Arabic-tagged per 1 000 residents per Arab country and region (OECD) • Number of Arabic Blogs per country and region (OECD) • Number of Arabic tweets per country and region (OECD) M. Farah - Measuring DAC

  16. Enabling environment indicators • Existence of national initiatives for promoting DAC in a country (ESCWA) • Existence of cyber laws related to digital content in Arab countries (ESCWA) • Existence of a registered Arabic ccTLD (ESCWA) • Cost of access to digital content, 1Mb/s per Month (ITU) M. Farah - Measuring DAC

  17. Sectoral development indicators • Number of Arabic search engines (ESCWA) • Number of digital content enterprises and institutions per Arab country and region • Number of DAC incubators/incubatees/startups per country and region • Number of DAC workers per Arab country and region • Number of Arabic Web pages generated per application domain (e-government, e-business, e-learning, e-health, etc), country and region M. Farah - Measuring DAC

  18. Levels of DAC Development M. Farah - Measuring DAC

  19. Level of ICT & Content Dev. Activity Readiness - Awareness - Infrastructure - Digital Divide Impact - Economic Development Goals - Social Development Goals Uptake - Demand - Usage - Use Divide Time Availability - Supply Stages of ICT/content development M. Farah - Measuring DAC

  20. Measurements in stages • Most proposed indicators provide measurement for readiness, availability and uptake • Values of these indicators in a country help determine the stage it has attained regarding DAC • Sectoral development indicators contribute to measuring impact • Other indicators need to be devised later to measure economic and social impact M. Farah - Measuring DAC

  21. The way forward M. Farah - Measuring DAC

  22. What next? (1) • Any strategy for DAC development should be devised taking into account values for these indicators • Very little data is available • Need for international/regional adoption of e-content/DAC indicators, followed by national adoption • Systematic and periodic collection of required indicators should be carries out nationally, regionally and globally M. Farah - Measuring DAC

  23. What next? (2) • Database of DAC indicators needs to be devised at the regional level and updated periodically • Analytical studies for the development of DAC and based on the indicators database should be carried out at national and regional levels • More impact related indicators could be devised at a later stage as experience is gained and the data is accumulated M. Farah - Measuring DAC

  24. References • Bruegge, C. (2011), Measuring Digital Local Content, OECD Digital Economy Papers, No. 188, http://dx.doi.org/10.1787/5kg0s294n9kf-en • ECOSOC (2012), Report of the Partnership on Measuring Information and Communication Technology for Development, UN Statistical Commission, Forty-third session 28 February-2 March 2012 • ESCWA (2009), Impact of ICT on Community Development in ESCWA Member Countries, E/ESCWA/ICTD/2009/15 • ESCWA (2011), Regional profile of the information society in Western Asia, 2011, E/ESCWA/ICTD/2011/4 • ITU (2012), Digital Arabic Content Background Paper, Connect Arab Summit, 5-7 March 2012, Doha, Qatar • ITU(2012), Final Summit Communiqué, Connect Arab Summit, 5-7 March 2012, Doha, Qatar • UNCTAD (2011), Measuring the Impacts of Information and Communication Technology for Development, UNCTAD/DTL/STICT/2011/1 M. Farah - Measuring DAC

  25. Thank you!mansour.farah@gmail.com M. Farah - Measuring DAC

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