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Evolving Shopping Sites: Strategies for Emotional Commerce and Consumer Engagement

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Presentation Transcript

  1. Shopping Site Evolution Sieng Van Tran TradeDoubler Summit 2008

  2. Love, Rock n Roll & ...... Kung Fu!

  3. What's love got to do with it?

  4. Emotional Commerce

  5. Encourage participation

  6. Social Computing Consumer demand -> idea -> tribes -> sales

  7. Key trend

  8. Strategy for shopping sites of the future Lower Cost Structure Lower Prices Selection & Convenience Sellers/ Suppliers Customer Experience Growth Traffic

  9. Self Organised Growth

  10. You Don’t Have to Pay for Google Love

  11. Be like Water! And you will find more Google Love

  12. Sieng Van Tran Sieng@PriceDive.com 0777 342 1413

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