Art Factory Hotels Proposal

1. Art Factory Hotels Proposal

2. Art Factory Hotels Proposal Table of Content • Title page - pg 1 • Table of content - pg 2 • Overview - pg 3 • External Rendering- pg 4 • Internal Rendering - pg 5 • Lobby Floor plan - pg 7 • Lobby Graphics - pg 8 • Typical Floor plan - pg 9 • Room Plan Base Floor- pg10 • Room Plan Mezzanine - pg 11 • Room Internal Rendering - pg 12 • Restaurant Elements - pg 13 • Amenities Program - pg 14 • Capital Cities Five year Pro Forma - pg 15-17 • Global Cities Five year Pro Forma - pg 18-19 • Global List of 30 Cities for Art Factory Hotels - pg 20 • Global map of 30 Cities for Art Factory Hotels - pg 21 • Team Members - pg 22- 24 • Strategic Partners - pg 25-34

3. Art Factory Hotels Proposal Overview A new concept in urban hotels for edgy people who do not want to stay at The Plaza. Art Factory Hotels will present an immediately different context from the standard bourgeois model. All living spaces are set up as artist's lofts with mezzanine sleeping areas, large open areas and even a small high end kitchen. Combined with furnishing and equipment typical for loft spaces, and a deconstructive look for walls, windows and ceiling, the Art Factory Hotels room will be like staying in an artist's loft and not your parent's hotel. Art Factory Hotels will be located in emerging, cutting edge areas of important cities. Public areas will reinforce the industrial look and incorporate a hot restaurant and exciting bar. The exterior will have the look of a repurposed factory building. All great hotel brands are performance art. They provide not just a bed but an opportunity to participate in a bit of a fantasy. The Art Factory Hotels product will be aimed at the top of the market and will have room rates competitive with the best hotels in town. The Art Factory Hotels demographic group being targeted is between 21 to 45. The Focus will be on guests who are able to afford the experience they want and creatively oriented. Despite the artist loft look, the hotel will offer 5 star amenities including 24 hour room service, state of the art business center, gym and extraordinary concierge services.

4. Art Factory Hotels Proposal External Rendering

5. Art Factory Hotels Proposal Internal Rendering

6. Art Factory Hotels Proposal Lobby Floor Plan

7. Art Factory Hotels Proposal Lobby Graphics

8. Art Factory Hotels ProposalTypical Floor Plan

9. Art Factory Hotels Proposal Room Plan | Base Floor

10. Art Factory HotelsProposal Room Plan | Mazzanine

11. Art Factory Hotels Proposal Room Internal Rendering

12. Art Factory Hotels Proposal Restaurant Elements

13. Art Factory Hotels Proposal Amenities Program • 24 hour Room Service • Private Dinning Catering • Four Star restaurant for breakfast, lunch and dinner with a lounge component as well. • VIP Assistant • In Room Amenities: • Totally wired smart rooms • Big screen TV • Door card receiving lights, air conditioning, drapes shades, dimmer switches for lights from bedside • Rooftop Lounge • Outside Deck • Low Carbon Footprint Model • Upscale Bathroom Fixtures • Internet TV • Anti-theft Warning System • Same Day Laundry Service • Video Conference System • 24 hour Self-service Key Access • Business Center with VIP Assistant • 24 hour gym with Sauna, Steam and Jacuzzi

14. Art Factory Hotels Proposal Capital Cities Five Year Pro Forma

15. Art Factory Hotels Proposal Capital Cities Five Year Pro Forma

16. Art Factory Hotels Proposal Capital Cities Five Year Pro Forma

17. Art Factory Hotels Proposal Global Cities Five Year Pro Forma

18. Art Factory Hotels Proposal Global Cities Five Year Pro Forma

19. Art Factory Hotels Proposal Global Cities Five Year Pro Forma

20. Art Factory Hotels Proposal 30 cities for Art Factory Hotels 16. Sydney 17. London 18. Paris 19. Berlin 20. Rome 21. Amsterdam 22. Barcelona 23. Sao Paulo 24. Tokyo 25. Dubai 26. Tel Aviv 27. Seoul 28. Oslo 29. Copenhagen 30. St. Petersburg 1. New York 2. Boston 3. Washington DC 4. Miami 5. Chicago 6. Toronto 7. New Orleans 8. Austin 9. Vancouver 10. San Francisco 11. Los Angeles 12. Shanghai 13. Beijing 14. Hong Kong 15. Singapore

21. Art Factory Hotels Proposal Global map of 30 cities for Art Factory Hotels

22. Art Factory Hotels Proposal Team Members President and CEO of Destination Hotel Partners, LLC a global hotel development company specializing in hotels, resorts, and mixed-use development. Vice Chairman CEO of China Topsun Hotels International Group Ltd., a Chinese based joint venture hotel development company. Vice Chairman CEO of Goldstone Hospitality Group LLC, a New York based joint venture hotel development company. James Bates has a long and successful track record in the hospitality industry for over 35 years. His innovative and dynamic approach to building brands, developing new product and executing excellent return on investment makes him a sought after expert in the market. Mr. Bates has held senior management positions with Hilton Hotels, Canadian Pacific, Best Western International, Hampshire Hotels and Resorts, Helmsley Hotels, Boutique Hotels & Resorts International as well as several independent properties and projects. Mr. Bates began his career in Beverly Hills, California at the Beverly Hills Hotel, Beverly Wilshire Hotel, and The Beverly Hilton Hotel. James Bates has served on several advisory boards including: Travel Industry Association of America, Pow Wow Planning Committee, World Travel Mart, ITB Berlin, Luxury Travel Expo, Best Western International EMAC Committee, Choice Hotels, Cendant Preferred Partners Committee, NYSAE We Love New York Day Chairman and NYSAE Chairman Associates Committee, Hotel Sales & Marketing Association International and Leading Hotels of The World Marketing Advisory Committee. Mr. Bates has served on numerous Convention and Visitors Bureaus Boards of Directors and advisory boards worldwide; and has participated on numerous panels and guest speaking engagements worldwide including NAFEO Conference, Nixon Peabody IPED Conference and White House Initiative on HCBU’s, and Shangri La Asia Conference. Destination Hotel Partners, LLC, James C. Bates, President & CEO

23. Art Factory Hotels Proposal Team Members Mr. Campiglia is an established member of the American Institute of Architects, A fellow of the Frank Lloyd Wright Foundation, certified member of the National Architectural Review Board and is licensed to practice Architecture in New York, New Jersey, Connecticut and California. He has worked as a Senior Architect for the international firm of Ellerbe Becket Architects. He maintains his practice as President of TCA Architecture, a professional Architectural Administrative Practice in New York City. Currently Mr. Campiglia is a consultant to Destination Hotels Partners, LLC, Lawyers Inns LLC, Canyon / Agassi, Columbia University, Emblem Health Insurance, Mercy College and Ann Taylor Corporation. He has extensive experience in both building renovation and new construction, and has developed designs for Beaver Creek Ski Resort in Colorado, Woodlands Inn in Houston Texas, Kiahuna Village in Kawai, Hawaii, Squaw Valley and various resorts. Mr. Campiglia has received awards for his work with the New York City Center for Abused Children for the design of Brooklyn Children’s Advocacy Center, a Merit Award for the Museum of Santa Barbara Design Competition and recently received the Albert Meiniker Award for the design of a room for a child with spastic quadriplegia. Thomas Campiglia, Architect

24. Art Factory Hotels Proposal Team Members With 30 years of experience in operating and designing kitchens, bars, concessions and serveries across the country, in the Caribbean and Europe, Gary Jacobs has a long history of addressing both the pre- and post construction demands of all levels of foodservice operations. In designing a facility, he is as concerned with first cost, fit and flow as he is with durability, adaptability and ease of long term maintenance.  With a long and distinguished list of clients that he has built over the years, Gary has been able to learn from the best, and has identified the elements common to all successful operations.

 Among the designers and architects he has collaborated with are Rockwell Group, Jeffrey Beers International, Bogdanow Partners, Ten Arquitectos, Costas Kondylis & Partners and Yabu Pushelberg. Gary Jacobs

25. Art Factory Hotels Proposal Team Members Allen Ostroff has over 25 years of experience as the Managing Director of Prudential Insurance Company’s Realty Group and Prudential Securities where he provided a wealth of experience in structuring acquisitions, development, and asset and financial management. He created a $3.6 billion hotel equity portfolio and a $1 billion shopping center portfolio.  

 His expertise and successes in overseeing investments and operations in 4-5 star hotels representing 30,000 rooms and 175 restaurants adds significant management depth and focus on the core issues of control, efficiency, and value maximization.  Mr. Ostroff knows the hotel business trade, having led the key due diligence process and financial structuring in over 200 acquisitions.  Prior to joining Prudential, Mr. Ostroff served as the General Manager of the 2,000 plus room New York Hilton, Operations Manager at New York’s famed Waldorf Astoria, and Group Vice President of Americana Hotels. Allen Ostroff Allen J. Ostroff


26. Art Factory Hotels Proposal Strategic Partners • Horwath HTL - Hospitality Consultant • Tihany Design - Interior Design • JP Morgan Chase - International Bank • Ernst & Young - Accounting • Norton Rose LLP- Legal • Jacobs, Doland & Beer - Food Service Design • Hotel Dynamics, LLC - Owners Representative • Buy China Direct- FF& E Consultant

27. Art Factory Hotels Proposal Strategic Partners Horwath HTL Horwath HTL is the largest specialist consulting network in this sector, with 50 offices in 39 countries. Our unrivalled global reach is matched by a unique depth of knowledge and experience gained from thousands of projects over many years, in all kinds of economic climates. We remain the number one choice for hotel and real estate companies, as well as financial institutions looking to invest in the industry. Whatever and wherever your project, we offer the reassurance of an internationally consistent quality of service combined with local solutions.

28. Art Factory Hotels Proposal Strategic Partners Tihany Design | Adam D. Tihany Adam D. Tihany is widely regarded as one of the world’s preeminent hospitality designers. His sophisticated, often groundbreaking designs are the result, in part, of his unique global perspective. Recognized for his design versatility, Tihany has conceived innovative restaurant concepts in many of the world's most cosmopolitan cities and exclusive resorts. His more significant projects include the signature C restaurant for chef Charlie Trotter at the One&Only Palmilla resort in Cabo San Lucas, the restaurant and bar at the Mandarin Oriental Hyde Park in London, the Aleph hotel in Rome (winner of the 2003 European Hotel Design Award), the historic King David and the Dan Eilat hotels in his native Israel, and, for the Maccioni family, Le Cirque in Las Vegas and Mexico City, and Osteria del Circo in New York and Las Vegas.
Tihany's retail projects include Fred Leighton, the Madison Avenue jeweler. His first major architectural commission, Hangar One, a private aviation club in Scottsdale, Arizona, took off in 2003.
Over the years, Tihany has collaborated with select manufacturers, such as Christofle, Frette and McGuire, to create products of contemporary elegant design. He has curated and designed two major exhibits in conjunction with the Milan Furniture Fair: In April 2004, his interactive Dining Design explored the cultural phenomenon of restaurant design; his Grand Hotel Salone in 2002 simulated a boutique hotel lobby.
Tihany's outstanding contribution to the world of design has been recognized with numerous honors and awards including an Honorary Doctorate from the New York School of Interior Design.
He was named Bon Appetit's Designer of the Year in 2001, and was inducted into the Interior Design Hall of Fame in 1991. His monograph, Tihany Design, was published by Monacelli Press in 1999. Tihany Style will be published by Mondadori Electa in May 2004.

29. Art Factory Hotels Proposal Strategic Partners JP Morgan Chase JPMorgan Chase is one of the oldest financial institutions in the United States. With a history dating back over 200 years, here's where we stand today: • We are a leading global financial services firm with assets of $2.3 trillion. • We operate in more than 60 countries. • We have more than 240,000 employees. • We serve millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients. • We are a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management and private equity. • Our stock is a component of the Dow Jones Industrial Average.

30. Art Factory Hotels Proposal Strategic Partners Ernst & Young Ernst & Young is a global leader in assurance, tax, transactions, and advisory service. Our 167,000 people are united by our shared values, which inspire our people worldwide and guide them to do the right thing, and our commitment to quality, which is embedded in who we are and everything we do. Ernst & Young is committed to doing its part in building a better working world for our people, for our clients and for our communities.

31. Art Factory Hotels Proposal Strategic Partners Norton Rose LLP Norton Rose is a leading international legal practice. We offer a full business law service to many of the world’s pre-eminent financial institutions and corporations from offices in Europe, Asia, Australia, Canada, Africa, the Middle East, Latin America and Central Asia. Knowing how our clients’ businesses work and understanding what drives their industries is fundamental to us. Our lawyers share industry knowledge and sector expertise across borders, enabling us to support our clients anywhere in the world. We are strong in financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and pharmaceuticals and life sciences. On June 1, 2013 Norton Rose will join forces with leading U.S. law firm Fulbright & Jaworski L.L.P. to form Norton Rose Fulbright. With 3800 lawyers and 54 offices, including 11 in the USA, Norton Rose Fulbright will be one of the largest global legal practices, with significant depth of expertise in the world’s leading business and financial centers.

32. Art Factory Hotels Proposal Strategic Partners Jacobs, Doland &Beer Jacobs, Doland &Beer is a New York City based foodservice design firm specializing in the planning and construction of all segments of commercial foodservice and hospitality venues, both across the U.S. and overseas. Jacobs, Doland &Beer  specializes in developing back- and front- of house foodservice solutions. Since one cannot thrive without the other, we use an integrated approach to foodservice design to bring our clients’ concepts to life. We strive to meet our clients’ needs - timelines, budgets, foodservice program sustainability - without sacrificing the quality of the end result, whether designing retail operations or high-throughput production kitchens. From initial concept development, through design and implementation,  Jacobs, Doland &Beer  design specialists work closely with owners, chefs, architects and engineers through all phases of new construction and renovation projects.

33. Art Factory Hotels Proposal Strategic Partners Hotel Dynamics, LLC Hotel Dynamics represents the hospitality industry's top experts in asset management, financing, owner's representation and construction management. Hotel Dynamics will strive to maximize the value of your asset and capital through extensive due diligence for acquisition, rebranding and repositioning, property renovation, new construction and asset management. 

 Our Team will bring unmatched expertise to all phases of the asset's lifecycle for a wide array of clients. The process starts with conducting due diligence that will enable asset owners to make the right acquisition or development decisions. We then transition our skills to managing the asset and formulating a plan to reposition the asset for long-term profitability. In the event that the repositioning decision includes any form of construction or brand PIP, we can seamlessly plan and implement the construction and renovations.

34. Art Factory Hotels Proposal Strategic Partners Buy China Direct BCD is a multinational company based in Guangzhou, China with offices in US, Central America, and independent agents in South America, South Africa and Australia. Our company objective is to be the leading world wide building materials supply chain by providing factory direct materials straight to the developers' door steps at tremendous savings.

We specialize in interior finishes and decorative building materials ranging from kitchen cabinets, bathroom vanities, tubs, toilets, showers, taps and faucets, doors, windows, ceramic, porcelain, glass and stone tiles to wood flooring and other decorative essentials.

 We aim to give our clients the competitive advantage in todays ever difficult market by adding a global perspective and allowing small to mid size companies to order direct from the factories. We are your partners from the moment we start to work together. We provide manufacturing, sourcing, QC, CAD design and other logistic services direct to your doors step.