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Discovering Google: From Research Project to Global Search Engine Leader

Google, founded by Larry Page and Sergey Brin in 1998, started as a research project at Stanford. With its innovative search methodology, focusing on site relationships rather than keyword frequency, Google quickly emerged as the premier search engine. Based in Mountain View, California, the company has evolved into a tech giant, home to over 10,000 employees and numerous popular services like Gmail and Google Maps. Renowned for its unique workplace culture, Google prioritizes creativity and employee satisfaction while maintaining a leading 54% market share in search inquiries.

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Discovering Google: From Research Project to Global Search Engine Leader

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  1. GoogleAlex HertaGroup 1 : to use the Google search engine to obtain information about (as a person) on the World Wide Web

  2. FastFacts • Founded by Larry Page and Sergey Brin • Located in Mountain View, California • 10,674 full-time employees • Named #1 place to work in January 2007 by Fortune Magazine • The verb “google” was added to the Webster and Oxford English Dictionaries

  3. History • Started as a research project between Sergey Brin and Larry Page, two Stanford University Ph.D students • They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines • Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched • Their search engine was called “BackRub”

  4. History • Google was officially incorporated on September 7, 1998 out of a friend’s garage • They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100,000 check from Andy Bechtolsheim • After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.

  5. Revenue • Advertising • Sell advertisements based on keywords • Sold based on a combination of price bids and clickthroughs • Companies bid for their advertisement to be associated with a keyword • They pay Google based on how many times their advertisement was clicked • Bidding starts at $.05 per click

  6. Revenue • Advertising • Goto.com (later acquired by Yahoo! and know known as Yahoo! Search Marketing) pioneered this advertising model • Many of Google’s competition failed compared to Google at selling advertisement

  7. Purchases • Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • YouTube – online videos

  8. Partnerships • NASA • Sun Microsystems • Time Warner’s America Online • News Corp.’s Fox Interactive Media

  9. Applications • Image Search • Google News • Froogle • Google Maps • Gmail • Google Earth • Google Video • Google Labs

  10. RunningGoogle • Many server farms • Each composed of thousands of low-cost computers running stripped-down versions of Linux • Google does not give out specifics on how their process works • Estimated more than 450,000 servers around the world

  11. Now • Most often used search engine • Hold 54% of the market share • They receive around one billion search inquiries per day • Starting to try radio • Experimenting with selling advertisements from its advertisers to print publications

  12. WorkingforGoogle • Relaxed setting • Corporate Philosophy based on casual principles • Non-discriminatory hiring policy – ability over experience • By industry standards, many feel Google has low salaries, but it is compensated with stock • Brin and Page base salary of $1.00

  13. Googleplex • Piano • Lava lamps • Massages • Hair salon • Dogs allowed • Video games • Multiple lounges • Gourmet meals • Workout room • Ping pong • Snack rooms

  14. Resources • http://www.time.com/time/photoessays/2006/inside_google/ • http://en.wikipedia.org/wiki/Google • http://www.google.com/intl/en/options/ • http://www.google.com/corporate/history.html

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