1 / 16

E-Commerce Digital Marketing Strategy in 2019

Search Engine Optimization<br>Search Engine Marketing<br>Email Marketing<br>Content Marketing<br>Social Media Marketing<br>Display Advertising<br>Mobile Marketing<br>Affiliate Marketing<br>Influencer & Bloggers<br>https://www.ccomsys.net/news.php

rajanatmiya05
Télécharger la présentation

E-Commerce Digital Marketing Strategy in 2019

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-Commerce Digital Marketing Strategy in 2019

  2. Following are most used digital marketing strategies for Ecommerce business: • Search Engine Optimization • Search Engine Marketing • Email Marketing • Content Marketing • Social Media Marketing • Display Advertising • Mobile Marketing • Affiliate Marketing • Influencer & Bloggers

  3. Search Engine Optimization: • 35% of consumers start their shopping journey on Google search. • Making sure your eCommerce store is optimized for search engines is key. • Both onsite & offsite SEO efforts must be put in place and constantly tweaked as search algorithms are changing. • Rank your products according to the customers keyword.

  4. Search Engine Marketing: • Immediate short-term results • You simply can’t wait for search engines to rank you, it around 6 to 8 months. • SEM or paid search (PPC) is the perfect channel. • Google Adwords is a great way to target search queries on Google.com • It is among the leading paid search channels that you should be focusing on.

  5. Email Marketing: • Email is not dead. We’re simply using it differently. • It’s still one of the most effective digital marketing channels delivering positive ROI. • Emails play a huge role in the customer shopping experience. • Send out digital invoices by email. • You remind customers of their abandoned shopping cart and so much more.

  6. Content Marketing: • You can’t just be focusing on selling. • You need to provide value without requiring customers to make a purchase. That’s where content marketing comes to play. • One of the best ways to nurture and delight customers is to create valuable content that helps them solve their daily challenges. • Whether it’s a simple buying guide or short blog post explaining how to cook something, creating this type of content will help you build awareness.

  7. Social Media Marketing: • Social media networks are best place to always getting connected with the customers. • Best medium to get the most of the user’s attention. • Posting regularly on Facebook or Instagram is not the only part of the solution. • Digital marketing professionals must include paid social media as part of their strategy

  8. Display Advertisement • Banner ads are another best channel to show you ads to users in the media formats. • Can help to grab attention quickly and help to bring to your store. • Reach to users at all the devices with customize media layouts option.

  9. Mobile Marketing • Let’s face it. The internet browser is no longer the only software used to access the web. • We’re now using apps more than ever. • Just look at how many apps you’re using when socializing with friends. • Having a mobile strategy is important more than ever. • Users behave differently on smartphone and digital marketers need to be there at the right time with the right message.

  10. Affiliate Marketing • How do you get websites talking about you? Work with affiliates by giving them an incentive for sales they bring to your online store. • Building an engaged affiliate network will certainly boost your overall marketing campaigns by helping spread the word online. • Build your own affiliate community and try to redirect your users on your store.

  11. Influencers & Bloggers: • Micro Brand Ambassadors for your brand. • Help you boost sales, engagement on your store. • Best way to grab users connected to other brands and make a try-out to your brand. • Their reviews and blogs are a great way for other digital marketing channels.

  12. Conclusion: • Users are now more connected to their smartphones. • They are constantly being distracted and their attention time for your message is limited. • As a professional, your goal is to find ways of grabbing that limited attention by communicating stories that resonate with your target audience. • You need them to take action at the right time and purchase your valuable product. • Keep in mind that there will be new digital marketing channels popping up in the future. • Before you jump on these new channels, make sure you have the ones I mentioned above under control.

  13. About C Com Digital

  14. Our Services • Creatives & Branding • Digital Assets • Digital Content • Digital PR & Events • Digital Advertising

  15. India’s First AI Powered Digital Marketing Agency One Stop Solution for all your Online Marketing Needs.

  16. Contact Us: • Website: https://www.ccomsys.net • Email: discover@ccomsys.net • Tel: 91 - 22 - 400 44 585 / 84 / 83 • Facebook : https://www.facebook.com/CComDigital/ • Twitter: https://twitter.com/CComDigital • Instagram: https://www.instagram.com/ccomdigitalofficial/ • Address: 10, Wadala Udyog Bhavan, Naigaon Cross Road, Near Wadala Telephone Exchange, Wadala, Mumbai 400 031.

More Related