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The Marketability of Robert Griffin III: An Analysis of His Impact on the Redskins

This case study explores the characteristics of Robert Griffin III (RG3) and how they contribute to his marketability as an athlete. It examines his potential effects on the Washington Redskins and his public persona, informed by insights from his marketing agent. We analyze RG3's before-the-season marketing efforts, including endorsements like Gatorade and Adidas, and assess whether his attitude and image will bolster or undermine the team's reputation. Through this process, we reflect on our evolving perceptions of RG3.

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The Marketability of Robert Griffin III: An Analysis of His Impact on the Redskins

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Presentation Transcript

  1. RG3 Case Study

  2. What do you think? On a sheet of paper, make a bulleted list of things you know or have heard about Robert Griffin III (RG3) Now answer the following questions… Do you think these characteristics make him marketable as an athlete? How do you think he will affect the Washington Redskins as a team?

  3. Case Study Now that you have read the Q&A article interviewing RG3’s marketing agent … • Has your opinion of him changed? • Do you think his attitude and image will help or hurt the Redskins? • What do you think about the marketing efforts surrounding this new player before his rookie season even starts?

  4. Robert Griffin III Ads Gatorade Adidas Light Up DC Projection

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