ROADMAP TO THE FUTURE…
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ROADMAP TO THE FUTURE…. …from a National Service Provider. Bridgestone Retail Operations, LLC (BSRO). Division of Bridgestone Americas (BSAM) 2250 Locations. Retail. CFNA. Bridgestone Retail Operations, LLC (BSRO). Manager, Automotive Equipment (Background). ASE CMAT 27 Years
ROADMAP TO THE FUTURE…
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Presentation Transcript
ROADMAP TO THE FUTURE… …from a National Service Provider.
Bridgestone Retail Operations, LLC (BSRO) • Division of Bridgestone Americas (BSAM) • 2250 Locations Retail CFNA
Manager, Automotive Equipment(Background) • ASE CMAT 27 Years • ASE L1 17 Years • Industry 28 Years • Aftermarket Roles • Buyer, Trainer, Training Developer, Store Manager, Service Manager, Technician • Dealer Role • Technician • Wyoming Technical Institute 1983 • Federal FIRST, EDGE, OBDII Instructor • Equipment Specific Training, Calibration, Repair
Manager, Automotive Equipment • Specify • Business Needs – Operations • Define Criteria- Operations + Technical • Test • Empirical • Field • Negotiate • Maintain • Repair
Aftermarket Generalizations and Assumptions • Automobiles Advancing at Exponential Pace • Models Proliferating • Servicing All Makes • Staying in the Repair Business • Various Technician Backgrounds Skill Levels
National Account Assumptions • Buyer Incredibly Busy • Hard to Reach • Email Preferred • Proper Gateway • Purchase Decisions $$ x 2250
National Account Needs • Must Have National Distribution • Must Have National Service • Must Have Financial Means to Support Large Account in the Future • Looking for Complete Turn-Key Solutions
Tire Wheel Service - National Account • Must Provide Service on Very New Vehicles • Under-Car Solutions MUST Fit Widest Variety of Technicians • Examples –TPMS, Alignment, Brakes • NOT Traditionally Lead Technician Level Jobs
Under-Hood Service - National Account • Must Integrate Software / Hardware / Information • Wide Variety Vehicles • IP Gateway / VS. PC Software
Thank you! Questions?